This had lots of great info! What really stuck with me:
- Every $1 spent on UX yields $100 in returns.
- Amazon had a 45% increase in purchases by removing registration to buy.
Totally crazy!
"Browser makers need to provide reliable baselines of viewport and text sizing, yes. But we as implementers also need to stop grasping for pixel-perfect control over our layouts (the "control" is an illusion, anyway)."