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Beth Lingard

A New Way to Create Urgency and Social Proof on Product Pages - 2 views

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    Ruby Lane alerts shoppers when an item they are viewing is sitting in someone else's cart or wishlist - suggesting they may miss out if they don't act soon.
Jonathan Hung

What people see before they buy: Design guidelines for e-commerce product pages with ey... - 3 views

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    Cool article; about a 50/50 mix of common sense v. unexpectedness... although some conjecture seems more opinion formed on observation than fact-based. I like guidelines 1, 2, and 4 a lot.
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