ModCloth_IXD

Great article advocating for responsive web design. "Again, it's true that responsive design and device-specific experiences can offer us a way around many of these problems. If we can tune the size of a button to a particular environment, then we don't have to accept blunt, across-the-board treatment. But the number of devices we have to support will only increase, and customizing for every possible scenario could quickly become unreasonable. Even if we are able to provide perfectly tailored design at the execution level, there is still value in thinking about tempered, universally accessible design at the conceptual level. Additionally, just because we can tailor design to particular experiences doesn't mean that users will not carry expectations over from one experience to another. The boundaries might blur whether we like it or not."