How Can We Use Augmented Reality For Growth - 3 views
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John Evans on 05 Jun 18"Augmented Reality (AR) is the imposing of digitally generated images into a viewer's real-world surroundings. Unlike Virtual Reality, which creates a completely artificial environment, AR uses the existing environment and overlays it with new information. Augmented reality apps are usually written using special 3D programs which allow developers to superimpose animation in the computer program, to an AR "marker" in the real world. It is now popularly being used by advertisers to create 3D renders of products, such as cars, the inside of buildings, and machinery. This provides consumers with a 360-degree product view. The term 'Augmented Reality' was coined by Boeing researcher Thomas Caudell in 1990, to explain how head-mounted displays of electricians worked during the assembling of complicated wiring. Since then, the technology has been used in CAD programs for aircraft assembly, architecture, digital advertising, simulation, translation, military, and various medical procedures. Tech giant Google, unveiled Google Glass in 2013, propelling AR to a more wearable interface - glasses. It works by projecting on the user's lens screen while responding to voice commands, overlaying images, videos, and sounds."