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A summary of Marshall McLuhan's main ideas

Social media's ascent has led to an Internet experience based less on pages and more on people. As a corollary to this (and counter to Marshall McLuhan's thesis), the medium is no longer just the message. The permanence of words and images and their meaning in context has long been promoted as a foundation of media theory. In an increasingly real-time environment, however, content gives way to identity, and traditional contextual analysis gives way to dynamic social interactions.