His phrases like "global village" and predictions about new media making old media obsolete and the rise of tribalism have become a reality. In the digital era, people all over the world are connected by the internet and Facebook and Twitter .
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Marshall McLuhan: "The Medium is the Message" - 3 views
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A summary of Marshall McLuhan's main ideas
McLuhan's message still 'cool' - Winnipeg Free Press - 4 views
The Medium Is No Longer The Message, . . . You Are - 6 views
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Social media's ascent has led to an Internet experience based less on pages and more on people. As a corollary to this (and counter to Marshall McLuhan's thesis), the medium is no longer just the message. The permanence of words and images and their meaning in context has long been promoted as a foundation of media theory. In an increasingly real-time environment, however, content gives way to identity, and traditional contextual analysis gives way to dynamic social interactions.
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