Innovate on Purpose: The End of the Beginning, for innovation - 0 views
-
John Evans on 21 Nov 18"It's a sign of maturity and experience to be able to determine just where you are in a journey, and I think the time has come to put some stakes in the ground about just exactly where we all are in regards to our innovation journeys. While some companies have made tremendous strides, becoming much more innovative than their peers, the real truth is that most corporations are still at the very beginning of their innovation work, and as I've written in other places the emerging new management fads around digital transformation combined with the fact that innovation often hasn't lived up to its promises means that our innovation journeys may end before they really got started. Because while it seems many companies have been on an innovation journey for quite some time, the honest reality is that they haven't moved very far. There's been a significant amount of sound and fury, signifying not so much, to paraphrase a much more ancient bard. The reality is that right now, after almost 20 years of innovation as a corporate phenomenon, most companies are closer to the end of the beginning of innovation, rather than the beginning of the end."