There's no innovation agenda without design thinking - The Globe and Mail - 3 views
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John Evans on 11 Aug 16"Never have design thinking, design practice and creative skills been as important to Canada's future as they are now. Today, competitive success is determined by the ability to understand human needs and desires and to deliver richly imagined ways of addressing them. Many organizations recognize the importance of innovation, but they don't know how to achieve it. The answer is design. Designers allow companies to stay ahead of their customers by anticipating and addressing human needs and behaviours in a complex and changing world. Technology needs to be intentionally designed for and with people. Design creates the experience of a product, system or service, the individual, social and cultural experience, and the value and the impact it has. Design is the bridge between raw invention and application. The essence of design thinking involves empathizing deeply, listening to people and observing them to identify tough problems to address or new opportunities to explore. Design thinking marries systems analysis with outcomes-oriented problem solving. It's relevant to the development and enhancement of services, products and business methods. It's as applicable to large companies as it is to startups and non-profits."