IKEA Channels Apple in a Hilarious Ad for Its New Catalog 'Bookbook' | TIME - 0 views
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John Evans on 05 Sep 14"There's a reason the items you see in an IKEA catalog look so ridiculously appealing - it's because the Swedish furniture chain uses 3D rendering technology to create digital models of the products. To play on the fact that browsing an IKEA catalog is a sort of holistic sensory experience, the company has created this clever new ad, which skewers Apple's notoriously over-the-top product commercials. The result is hilarious, and the jokes really just write themselves."