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"In some ways you can think of Ooomf as a kind of "Pinterest for apps." Users can build catalog of apps that follow a particular theme, and share catalogs with other users. Founder Mikael Cho says if you "identify as a creative, or a traveling nomad, or a hustling innovator, and we have different apps in each category, but the entire idea is to be a part of the whole life cycle of an app, from idea to creation.""