The common practice of systematic design, such as the ADDIE model, simply did not fit well with the academic culture (Moore & Kearsley, 2004; Magnussen, 2005). Over the past two decades, instructional designers in higher education have needed to redefine their role and practice. The role of a change agent emerged as instructional designers worked side by side with faculty to rethink their teaching in order to integrate technology into course design and delivery (Campbell, Schwier, & Kenny, 2007). Not only do instructional designers play the role of advisers to faculty and department on issues of curriculum and course quality, they also play a vital role in faculty development and institutional change when it comes to researching and implementing new learning technologies. Undoubtedly, instructional designers in higher education need to modify their approach and design models to fulfill their widening role and to make meaningful contributions. New design prototypes have evolved through field experience in higher education (Power, 2009), and role-based design has been proposed to transform the field of instructional design (Hokanson, Miller, & Hooper, 2008).