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Ms. Brown is the second female in the M&M’s cast, after Ms. Green, and like her colorful counterparts she will be imbued with a distinct personality. Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.”
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Reliving the Best (and Worst) Ads of 2011 - NYTimes.com - 0 views
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A review of some of the most talked about ads of 2011.
M&M's to Unveil a New Speaking Role at Super Bowl - NYTimes.com - 0 views
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Their devotion to the Super Bowl comes at no small cost. NBC is charging an average of $3.5 million for each 30 seconds of commercial time in the game, compared with an average of $3 million for each 30-second spot in Super Bowl XLV on Fox in February 2011. Even at that price, commercial time for Super Bowl XLVI has been sold out since Thanksgiving, NBC recently disclosed.
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One way to ensure that a Super Bowl commercial is “not a splash, a flash in the pan,” Ms. Sandler said, is to make it the centerpiece of an elaborate campaign that takes place before, during and after the game. In fact, the spot will serve to “kick off a year of activity” to introduce Ms. Brown, she added.
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M&M's has new character in cast!
Reading Room Presents Insights and Research from WPP Marketing Professionals - WPP - 0 views
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Great website with resources from WPP
Don Draper Sales Pitch - YouTube - 0 views
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Mad Men clip Lipstick pitch
Mad Men - Lipstick - YouTube - 0 views
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Mad Men lipstick research focus group
Mad Men Focus Group - YouTube - 0 views
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Mad Men focus group example
Season 3, Episode 5: Pete Campbell Does Market Research - YouTube - 0 views
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Mad Men Pete Campbell does "man on the street" interview
Radiolab's Jad Abumrad On Storytelling With Sound | Fast Company | Business + Innovation - 0 views
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"NPR'S JAD ABUMRAD ON EMBRACING THE LIMITATIONS AND CHALLENGES OF TELLING STORIES USING ONLY SOUND."
The Untapped Opportunity of Visual Logos | MIT Sloan Management Review - 0 views
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On the power of logos
Richmond, Va., Makes a Bold Appeal for L.G.B.T. Tourists - NYTimes.com - 0 views
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In his column this week, Stuart Elliott explains Richmond Region Tourism's new campaign targeting LGBT prospective tourists. The campaign, created by students at VCU Brand Center, is based on the seminal moment of coming out. Except in this case, it's the City of Richmond. You can see more on the microsite at www.Richmondisout.com. We'll discuss this and other campaigns as they relate to communication theories in class. I'll ask students to identify fundamental decisions made in targeting, objectives, budgeting, and positioning. I'll ask students to consider who the target receiver should identify as the message sender and which stage of the hierarchy of effects is in play. We'll discuss whether the target audience is expected to have high elaboration likelihood and what that means for the campaign's creative choices. Finally, we'll identify the influence tools (Cialdini's) that are evoked in the campaign. Interested? Read Stuart Elliott's full article!
Strippers and stomach flus: Agencies dish on their worst pitches ever - Digiday - 1 views
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Stories on the worst pitches ever.
6 display ads people loved - 1 views
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Review of 6 truly engaging and creative display ads
Ad Doc 'Art & Copy': The Real 'Mad Men' | Fast Company - 0 views
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From Bill Bernbach selling the Volkswagen Beetle by telling consumers to “think small,” to Dan Wieden and David Kennedy telling us to "Just Do It" for Nike, Art & Copy is being billed as the "real-life Mad Men" although only a handful of these people were alive then (and Lois has vehemently denied that it was all martinis and misogyny).
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Fast Company's take on Art * Copy
Marketing Artifacts: Brand Positioning Statements? - MarketerBlog - 0 views
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Name these companies: 1) The computer for the rest of us 2) Networking networks 3) The world's information in one click 4) Personal video broadcasting network These are not tag-lines. The companies who expressed these words successfully positioned the value proposition and differentiation within a simple ‘one-liner’. Founders and executives delivered these one-liners to everyone who would listen and whom they needed to fold into the cause – investors, landlords, lawyers, recruits, customers, and partners.
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Information today flows every which way. The "shape" of the brand in the minds of customers may be more varied now. Some percent of the variation is not good, but some may very well be. Over-constraining the ‘position’ with too much specificity would not reduce variation (provide management control) anyway. Therefore craft a simple, succinct statement that does a better job of absorbing or exploiting complexity (variation) rather than avoiding it.
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Positioning statements
Digital: Google Sees Facebook Threat in String of Deals - Advertising Age - Digital - 1 views
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That's the question for the search engine as it struggles to gain a foothold in the fast-growing and here-to-stay social web. That web isn't marked by speed and elegance but rather by pit stops and side roads that allow people to pull over, meet new or old friends, play a game and buy souvenirs. In short, have fun.
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While Google has had a mostly forgettable history in the space, from Orkut to Buzz, the company's 2010 acquisitions indicate it's buying the talent and technologies to make a play for social, largely through the popular social-gaming space. This month, the shopping spree added up to almost $300 million and included social-gaming company Slide and virtual currency maker Jambool, whose
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Insightful piece on the competition between Goog and FB
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Read this to practice social bookmarking.
Campaign Spotlight - Campaign Commemorates Oscar's Big Apple Connection ('French' and O... - 0 views
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A campaign is under way in New York to promote a weeklong celebration of the Academy Awards — the film industry’s equivalent of New Year’s Eve in Times Square
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The campaign is being sponsored by NYC & Company, the city’s official tourism, marketing and partnership organization, which is staging the week’s events in collaboration with the Academy of Motion Picture Arts and Sciences. The goal is to stimulate interest in the 82nd annual presentation of the Academy Awards, scheduled for Sunday, with activities in New York carrying the theme “Oscar and the City.”
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The public events, which start on Monday, include screenings of Oscar-winning films with New York themes as well as exhibits of Academy Awards and film posters. The week is to culminate with an “Oscar Night and the City” viewing party on Sunday, at Alice Tully Hall at Lincoln Center, where paying guests can watch the ABC broadcast of the show.
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NYC launches campaign to associate itself with the Oscars. Campaign builds on earlier one highlighting quotes from movies with a NY tie-in. Media buy = $200,000; includes some social media and out-of-home.
How to deliver a rockin' client pitch - 0 views
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Preparation tactic 1: Keep your eyes on the prize
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Count the votes
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Have a POV
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Great tips on making the best pitch possible (the Perfect Pitch!)
If Sterling Cooper Pitched You 15 Ad Campaigns, Which One Would Rank Highest? - Mad Men... - 0 views
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A mid-hiatus engagement device from our Mad Men team at AMC. Does Don's Kodak Carousel pitch still have you weeping? Can't stop contemplating whether you're a Marilyn or a Jackie? Vote for your favorite campaign now!
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