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Tracy Tuten

Newsweek Reviving Its 1960s Design for 'Mad Men' Issue | MediaWorks - Advertising Age - 0 views

adage.com/...232075

advertising Newsweek Mad Men vintage nostalgia

shared by Tracy Tuten on 13 Jan 12 - Cached
  • Ad pages at Newsweek dropped 16.8% in 2011, but its fortunes seemed to improve after Ms. Brown's March 14 redesign. Ad pages in the first quarter were down 30.8% from the year-earlier period, then dropped 24.5% in the second quarter, 10% in the third and 3.6% in the fourth, according to the Publishers Information Bureau. Newsweek said its December ad pages were up 15% from December 2010.
  • The "Mad Men"-themed issue, which will be dated March 19, will include a cover story on the series and a feature on the role of advertising in U.S. culture.
  • Tracy Tuten on 13 Jan 12
     
    Newsweek is planning an issue marking the return of "Mad Men" this March by adopting the magazine's 1960s design throughout -- all the way, it hopes, to the ads.
Tracy Tuten

If Sterling Cooper Pitched You 15 Ad Campaigns, Which One Would Rank Highest? - Mad Men... - 0 views

blogs.amctv.com/...favorite-ad-campaigns.php

Mad Men smm AMC advertising

shared by Tracy Tuten on 09 Mar 10 - Cached
  • Tracy Tuten on 09 Mar 10
     
    A mid-hiatus engagement device from our Mad Men team at AMC. Does Don's Kodak Carousel pitch still have you weeping? Can't stop contemplating whether you're a Marilyn or a Jackie? Vote for your favorite campaign now!
Tracy Tuten

Mad Men: The Carousel - YouTube - 0 views

www.youtube.com/watch

advertising ECUadvertising nostalgia Mad Men clip YouTube

shared by Tracy Tuten on 12 Jan 12 - No Cached
  • Tracy Tuten on 12 Jan 12
     
    Mad Men clip  On using nostalgia in advertising Pitch to Kodak for its new slide projector
Tracy Tuten

Mad Men - Lipstick - YouTube - 0 views

www.youtube.com/watch

advertising ECUadvertising mr Mad Men qualitative clip lipstick

shared by Tracy Tuten on 12 Jan 12 - No Cached
  • Tracy Tuten on 12 Jan 12
     
    Mad Men lipstick research  focus group
Tracy Tuten

Mad Men Focus Group - YouTube - 0 views

www.youtube.com/watch

advertising ECUadvertising mr Mad Men qualitative clip

shared by Tracy Tuten on 12 Jan 12 - No Cached
  • Tracy Tuten on 12 Jan 12
     
    Mad Men focus group example
Tracy Tuten

Ad Doc 'Art & Copy': The Real 'Mad Men' | Fast Company - 0 views

www.fastcompany.com/...iere-during-nycs-creative-week

Art & Copy mad men advertising ECUAdvertising film

shared by Tracy Tuten on 19 Aug 10 - Cached
  • From Bill Bernbach selling the Volkswagen Beetle by telling consumers to “think small,” to Dan Wieden and David Kennedy telling us to "Just Do It" for Nike, Art & Copy is being billed as the "real-life Mad Men" although only a handful of these people were alive then (and Lois has vehemently denied that it was all martinis and misogyny).
  • Tracy Tuten on 19 Aug 10
     
    Fast Company's take on Art * Copy
Tracy Tuten

An Ad Man Who Hates "Mad Men" | George Lois | Big Think - 2 views

bigthink.com/19841

ad man ECUAdvertising Art&Copy mad men

shared by Tracy Tuten on 27 Aug 10 - Cached
  • Tracy Tuten on 27 Aug 10
     
    What George thinks of Mad Men
Tracy Tuten

Advertising - Commercials in 'Mad Men' Style, Created for the Series - NYTimes.com - 0 views

www.nytimes.com/...04adco.html

Mad Men advertising example NYTimes ECUAdvertising

shared by Tracy Tuten on 04 Aug 10 - Cached
  • Tracy Tuten on 04 Aug 10
     
    AMC, the cable channel that presents the show about the ad industry - and America - in the 1960s has made a deal with a giant marketer, Unilever, for a season-long sponsorship agreement.Multimedia  VideoDove AdAdd to Portfolio Unilever N.VGo to your Portfolio »The deal, for undisclosed terms, is centered on six commercials being created in the "Mad Men" vein for six Unilever products. 
Tracy Tuten

Your Guide to 'Mad Men' and Advertising History - Creativity Online - 0 views

creativity-online.com/...233371

Mad Men advertising ECUadvertising history creativity

shared by Tracy Tuten on 18 Mar 12 - Cached
  • Tracy Tuten on 18 Mar 12
     
    Peek into the lives and lessons from advertising history
Tracy Tuten

Don Draper Sales Pitch - YouTube - 0 views

www.youtube.com/watch

advertising ECUadvertising Mad Men clip

shared by Tracy Tuten on 12 Jan 12 - Cached
  • Tracy Tuten on 12 Jan 12
     
    Mad Men clip Lipstick pitch
Tracy Tuten

Season 3, Episode 5: Pete Campbell Does Market Research - YouTube - 0 views

www.youtube.com/watch

advertising ECUadvertising mr Mad Men qualitative clip

shared by Tracy Tuten on 12 Jan 12 - No Cached
  • Tracy Tuten on 12 Jan 12
     
    Mad Men Pete Campbell does "man on the street" interview
Tracy Tuten

Letters of Note: I am a lousy copywriter - 0 views

www.lettersofnote.com/...i-am-lousy-copywriter.html

ogilvy ECUadvertising letter copywriting howto

shared by Tracy Tuten on 12 Mar 12 - Cached
  • On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. 2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years. 3. I am helpless without research material—and the more "motivational" the better.
  • 4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client. 5. Before actually writing the copy, I write down every concievable fact and selling idea. Then I get them organized and relate them to research and the copy platform. 6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.
  • 7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.) 8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts. 9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. 10. The next morning I get up early and edit the gush. 11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)
  • ...1 more annotation...
  • 12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.
  • Tracy Tuten on 12 Mar 12
     
    British-born David Ogilvy was one of the original, and greatest, "ad men." In 1948, he started what would eventually be known as Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some of the world's most iconic ad campaigns, and in 1963 he even wrote Confessions of an Advertising Man, the best-selling book that is still to this day considered essential reading for all who enter the industry. Time magazine called him "the most sought-after wizard in today's advertising industry" in the early-'60s; his name, and that of his agency, have been mentioned more than once in Mad Men for good reason. With all that in mind, being able to learn of his routine when producing the very ads that made his name is an invaluable opportunity. The fascinating letter below, written by Ogilvy in 1955 to a Mr. Ray Calt, offers exactly that.
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