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Tracy Tuten

If Sterling Cooper Pitched You 15 Ad Campaigns, Which One Would Rank Highest? - Mad Men... - 0 views

blogs.amctv.com/...favorite-ad-campaigns.php

Mad Men smm AMC advertising

shared by Tracy Tuten on 09 Mar 10 - Cached
  • Tracy Tuten on 09 Mar 10
     
    A mid-hiatus engagement device from our Mad Men team at AMC. Does Don's Kodak Carousel pitch still have you weeping? Can't stop contemplating whether you're a Marilyn or a Jackie? Vote for your favorite campaign now!
Tracy Tuten

Football, 'Big Bang,' TV's Most Expensive Ad Buys | Media - Advertising Age - 0 views

adage.com/...295130

ecuadvertising media cpp cpm adage 2014 bigbang

shared by Tracy Tuten on 25 Sep 14 - Cached
  • TV's costliest shows this season are the ones that have a preponderance of live viewership.
  • On average, advertisers pay $627,300 for a 30-second spot in "Sunday Night Football," up about 6% from last season's cost.
  • It's a trend that's consistent with the last several years -- advertisers are willing to pay more for programming that's watched live as more viewership takes place on a delayed basis.
  • ...6 more annotations...
  • CBS's "The Big Bang Theory" is the most expensive entertainment program on broadcast, averaging $344,827. It's consistently the highest-rated comedy, with the one-hour season premiere this week watched by an average of 17.2 million people.
  • But the priciest scripted series is actually on cable, with AMC's "Walking Dead" costing advertisers upwards of $400,000 for a package of spots.
  • There are several cable programs that challenge broadcast as the most expensive in which to buy commercial time, including ESPN's "Monday Night Football," which costs about $400,000. But it's difficult to compare many cable ad packages to those of broadcast because cable often includes multiple airings and repeats of a show.
  • Ad Age's survey is compiled using data from as many as seven media-buying agencies. (See our 2013 TV ad pricing chart here.) The resulting prices should be viewed as directional indicators and are not the actual price that every advertiser pays for a 30-second spot. The numbers are based on a range of agency estimates that can vary depending on the amount of inventory purchased from a network, the inclusion of any nontraditional advertising such as product placements, and the relationship an advertiser and media-buying agency has with a network. Most TV advertising is typically purchased as part of larger negotiations, not on a one-off basis.
  • Another newcomer is ABC's "Scandal" at No. 9 for broadcast with an average of $217,546. Of those returning shows, 21 have seen the cost for ad time decrease, while another 20 have seen increases and 14 have remained relatively steady.
  • ABC's "Modern Family" saw a meaningful decline in pricing, down 15% to $239,650 from last season and dropping one spot to No. 7 from No. 6 last year.
  • Tracy Tuten on 25 Sep 14
     
    What's the most expensive television media buy? Football and The Big Bang Theory. Check out Ad Age's chart on the cost of 30-second spots.
Tracy Tuten

Advertising - Commercials in 'Mad Men' Style, Created for the Series - NYTimes.com - 0 views

www.nytimes.com/...04adco.html

Mad Men advertising example NYTimes ECUAdvertising

shared by Tracy Tuten on 04 Aug 10 - Cached
  • Tracy Tuten on 04 Aug 10
     
    AMC, the cable channel that presents the show about the ad industry - and America - in the 1960s has made a deal with a giant marketer, Unilever, for a season-long sponsorship agreement.Multimedia  VideoDove AdAdd to Portfolio Unilever N.VGo to your Portfolio »The deal, for undisclosed terms, is centered on six commercials being created in the "Mad Men" vein for six Unilever products. 
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