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Tracy Tuten

Campaign Spotlight - Campaign Commemorates Oscar's Big Apple Connection ('French' and O... - 0 views

www.nytimes.com/...01adnewsletter1.html

students advertising NYC tourism smm

shared by Tracy Tuten on 02 Mar 10 - Cached
  • A campaign is under way in New York to promote a weeklong celebration of the Academy Awards — the film industry’s equivalent of New Year’s Eve in Times Square
  • The campaign is being sponsored by NYC & Company, the city’s official tourism, marketing and partnership organization, which is staging the week’s events in collaboration with the Academy of Motion Picture Arts and Sciences. The goal is to stimulate interest in the 82nd annual presentation of the Academy Awards, scheduled for Sunday, with activities in New York carrying the theme “Oscar and the City.”
  • The public events, which start on Monday, include screenings of Oscar-winning films with New York themes as well as exhibits of Academy Awards and film posters. The week is to culminate with an “Oscar Night and the City” viewing party on Sunday, at Alice Tully Hall at Lincoln Center, where paying guests can watch the ABC broadcast of the show.
  • Tracy Tuten on 02 Mar 10
     
    NYC launches campaign to associate itself with the Oscars. Campaign builds on earlier one highlighting quotes from movies with a NY tie-in. Media buy = $200,000; includes some social media and out-of-home.
Tracy Tuten

To Introduce Justin Bieber's Girlfriend Fragrance, a Social Media Campaign - NYTimes.com - 0 views

www.nytimes.com/...e-a-social-media-campaign.html

bieber campaign 2012 nytimes imc smm example media ECUadvertising Launch

shared by Tracy Tuten on 06 Jun 12 - No Cached
  • As befits a performer whose following is concentrated so much among young people, the campaign to promote Girlfriend, with a budget estimated at $20 million, is focusing on social media like Tumblr and Twitter. Mr. Bieber’s Twitter feed is followed by almost 22.9 million people, and he has close to 44 million “likes” on Facebook.
  • The new media aspects of the campaign will also touch on the ads appearing in traditional media. For instance, Mr. Bieber is going on Facebook and Viddy, a mobile video sharing service, this week to invite fans to enter a “sing-off” on Tumblr to help create a 60-second television commercial for Girlfriend.
  • The agency working on media planning for the Girlfriend campaign, Media Kitchen in New York, part of the Maxxcom Global Media division of MDC Partners, also handled those duties for the Someday campaign.
  • ...1 more annotation...
  • Traditional media has a place in the campaign, Mr. Lowenthal noted, citing the commercial and print ads, photographed by Ben Watts, that will run in magazines like Cosmopolitan, Glamour, Seventeen and Teen Vogue. They can be amplified by new media outlets that are fueled by the fervor of “all the fans who want to get closer to Justin,” he added.
  • Tracy Tuten on 06 Jun 12
     
    Fragrance No. 2, called Justin Bieber's Girlfriend, is scheduled to arrive the week of June 18 at Macy's stores, and will also be available this month at retailers like Belk, Dillard's, Nordstrom and Sephora. Girlfriend will arrive a year after the introduction of the first scent endorsed by Mr. Bieber, Someday, which became the best-selling celebrity fragrance ever and the best-selling new women's fragrance of any kind brought out in 2011. As befits a performer whose following is concentrated so much among young people, the campaign to promote Girlfriend, with a budget estimated at $20 million, is focusing on social media like Tumblr and Twitter
Tracy Tuten

Reliving the Best (and Worst) Ads of 2011 - NYTimes.com - 0 views

www.nytimes.com/...est-and-worst-ads-of-2011.html

elliott nytimes 2011 advertising

shared by Tracy Tuten on 21 Dec 11 - Cached
  • Tracy Tuten on 21 Dec 11
     
    A review of some of the most talked about ads of 2011.
Tracy Tuten

M&M's to Unveil a New Speaking Role at Super Bowl - NYTimes.com - 0 views

www.nytimes.com/...eaking-role-at-super-bowl.html

mm smm campaign SuperBowl Credle aaw brown ECUadvertising

shared by Tracy Tuten on 18 Jan 12 - No Cached
  • Ms. Brown is the second female in the M&M’s cast, after Ms. Green, and like her colorful counterparts she will be imbued with a distinct personality. Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.”
  • Their devotion to the Super Bowl comes at no small cost. NBC is charging an average of $3.5 million for each 30 seconds of commercial time in the game, compared with an average of $3 million for each 30-second spot in Super Bowl XLV on Fox in February 2011. Even at that price, commercial time for Super Bowl XLVI has been sold out since Thanksgiving, NBC recently disclosed.
  • One way to ensure that a Super Bowl commercial is “not a splash, a flash in the pan,” Ms. Sandler said, is to make it the centerpiece of an elaborate campaign that takes place before, during and after the game. In fact, the spot will serve to “kick off a year of activity” to introduce Ms. Brown, she added.
  • ...2 more annotations...
  • In a teaser effort that begins this week, Ms. Brown will arrive in social media, taking over the M&M’s fan page on Facebook, at facebook.com/mms, and sending messages on Twitter, where the character will have her own account with the handle @mmsbrown.
  • There will also be print, online and mobile ads as well as a deal to incorporate Ms. Brown into the radio program “Elvis Duran and the Morning Show,” syndicated by the Premiere Networks unit of Clear Channel Communications. Other elements include events in Los Angeles and New York, displays in stores, radio commercials and appearances for Ms. Brown during episodes of the new season of “The Celebrity Apprentice” on NBC, which begins on Feb. 12.
  • Tracy Tuten on 18 Jan 12
     
    M&M's has new character in cast!
Tracy Tuten

Richmond, Va., Makes a Bold Appeal for L.G.B.T. Tourists - NYTimes.com - 0 views

www.nytimes.com/...-appeal-for-lgbt-tourists.html

richmond nytimes com 2014 lgbt glbt advertising regional ecuadvertising media

shared by Tracy Tuten on 16 Sep 14 - No Cached
  • Tracy Tuten on 16 Sep 14
     
    In his column this week, Stuart Elliott explains Richmond Region Tourism's new campaign targeting LGBT prospective tourists. The campaign, created by students at VCU Brand Center, is based on the seminal moment of coming out. Except in this case, it's the City of Richmond. You can see more on the microsite at www.Richmondisout.com.  We'll discuss this and other campaigns as they relate to communication theories in class.  I'll ask students to identify fundamental decisions made in targeting, objectives, budgeting, and positioning. I'll ask students to consider who the target receiver should identify as the message sender and which stage of the hierarchy of effects is in play. We'll discuss whether the target audience is expected to have high elaboration likelihood and what that means for the campaign's creative choices. Finally, we'll identify the influence tools (Cialdini's) that are evoked in the campaign.  Interested? Read Stuart Elliott's full article! 
Tracy Tuten

Advertising - Commercials in 'Mad Men' Style, Created for the Series - NYTimes.com - 0 views

www.nytimes.com/...04adco.html

Mad Men advertising example NYTimes ECUAdvertising

shared by Tracy Tuten on 04 Aug 10 - Cached
  • Tracy Tuten on 04 Aug 10
     
    AMC, the cable channel that presents the show about the ad industry - and America - in the 1960s has made a deal with a giant marketer, Unilever, for a season-long sponsorship agreement.Multimedia  VideoDove AdAdd to Portfolio Unilever N.VGo to your Portfolio »The deal, for undisclosed terms, is centered on six commercials being created in the "Mad Men" vein for six Unilever products. 
Tracy Tuten

Campaign Spotlight - 'Ghost' Brands Come Alive With New Ads - NYTimes.com - 1 views

www.nytimes.com/...11adnewsletter1.html

'ghost' ECUAdvertising NYTimes campaigns positioning

shared by Tracy Tuten on 11 Oct 10 - No Cached
  • Tracy Tuten on 11 Oct 10
     
    Some of my favorite brands are here - especially Tab!
Tracy Tuten

'The Pitch' Gets Ad Agencies Into Reality TV - NYTimes.com - 0 views

www.nytimes.com/...-agencies-into-reality-tv.html

advertising BooneOakley McKinney ECUadvertising

shared by Tracy Tuten on 21 Mar 12 - Cached
  • Tracy Tuten on 21 Mar 12
     
    BooneOakley and McKinney are among the featured agencies in AMC's new reality show about The Pitch.
Tracy Tuten

Doug Prey's Documentary on '70s Admen, Surfers, Not Smokers - NYTimes.com - 0 views

movies.nytimes.com/...21artcopy.html

Art & Copy ECUadvertising

shared by Tracy Tuten on 13 Feb 12 - Cached
  • Mr. Pray celebrates a later generation of mavericks who changed the business in the ’70s. His heroes are titans like Lee Clow, Dan Wieden, Hal Riney and George Lois
  • The film consists mostly of these men (and a few women, including the formidable Mary Wells) talking about how they work
Tracy Tuten

Advertising - Campaign Turns Vanguard Brand Into a Verb - NYTimes.com - 1 views

www.nytimes.com/...15adco.html

idea generation NYT advertising campaign example Vanguard creative

shared by Tracy Tuten on 15 Mar 10 - Cached
  • Tracy Tuten on 15 Mar 10
     
    An ad campaign will turn the Vanguard brand name into a verb, the better to help potential customers remember the company's investment products.
Tracy Tuten

On Screens and in Windows, Lowe's Gives (and Gives, and Gives) How-To Help - The New Yo... - 0 views

www.nytimes.com/...ves-and-gives-how-to-help.html

Lowes BBDO 2015 dm smm v3 case example ECUadvertising video

shared by Tracy Tuten on 12 Nov 15 - Cached
  • Tracy Tuten on 12 Nov 15
     
    Lowe's uses Vine and guerilla
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