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Tracy Tuten

Is This The World's Most Interactive Print Ad? - 1 views

mashable.com/...ost-interactive-print-ad-lexus

interactive print Lexus advertising QR video

shared by Tracy Tuten on 09 Oct 12 - Cached
  • A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in the Oct. 15 Sports Illustrated.
  • Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI or on lexus.com/stunning.
  • As the release from Lexus notes, most traditionally “interactive” print ads direct users away from the page (think QR codes.) However, “CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch.”
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  • Lexus and SI aren’t the only ones trying to make the printed page more interactive. This month SI sister publication Entertainment Weekly included a small cellphone inside its Oct. 5 edition to display live tweets the CW, an advertiser.
  • Tracy Tuten on 09 Oct 12
     
    Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that's displaying the iPad edition of SI or on lexus.com/stunning. As the release from Lexus notes, most traditionally "interactive" print ads direct users away from the page (think QR codes.) However, "CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch."
Tracy Tuten

6 display ads people loved - 1 views

www.imediaconnection.com/...printpage.aspx

advertising display interactive examples creative iMedia

shared by Tracy Tuten on 16 Jun 10 - Cached
  • Tracy Tuten on 16 Jun 10
     
    Review of 6 truly engaging and creative display ads
Tracy Tuten

How Cluttered Is the Advertising Landscape, Really? [Timeline] - 0 views

blog.hubspot.com/advertising-landscape-timeline

landscape timeline infographic ECUAdvertising dq bb

shared by Tracy Tuten on 08 Jul 13 - Cached
  • Even before a major communication channel comes of age, it is immediately invaded with advertising. And so much media has proliferated in just the last 22 years that it’s mind-boggling to think about it taking us nearly 400 years to emerge from a print-dominated media landscape, and 48 more years to emerge from period of pre-digital platforms such as TV and radio, to finally arrive at the disproportionately short two-decade span where digital now dominates most advertising budgets.
  • From the moment printing became possible with the invention of the printing press way back in 1440, advertisers began plastering posters on walls and doors within their communities. The first poster ad in English is placed on church doors in London in 1492! Over the next 400 years, ads would find their way into newspapers, magazines, and other print media.
  • When you allocate that across the 2.4 billion internet-connected persons on the planet, it means there are 417 web pages and 2,502 display ads for each! It's simply bonkers to think pumping more interruptive ads into the internet is going to work. Want some more reasons why? Here, lemme tell you: In 1920, there was 1 radio station. In 2011, there were 14,700. In 1946, America had 12 broadcasting TV stations. In 2011, there were over 1,700. In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day. It’s even more than that now. Just imagine how many Facebook posts or tweets you scroll past every day. Each of those are messages, and now, oftentimes ads. 
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  • Not only has the media landscape grown by type; each type has grown exponentially in volume. Nowadays there’s a magazine, TV channel, radio station, and a gajillion websites for every conceivable interest. And when we say “the internet” as an ad platform, that’s more than one trillion pages we’re talkin’ about. That's one thousand billions, which looks like this: 1,000,000,000,000. Now take that number and multiply it by 6, because that's how many display ads (only one type of ad) were shown across the internet in 2012, according to comScore.
  • Tracy Tuten on 08 Jul 13
     
    A look at the cluttered ad landscape in history
Tracy Tuten

Getting Started - Google Display Network - 0 views

www.google.com/...getting-started

advertising AdSense AdWords Google sme smm Google Display Network guide howto

shared by Tracy Tuten on 13 Jul 10 - Cached
  • Tracy Tuten on 13 Jul 10
     
    To demonstrate, let's follow a savvy AdWords advertiser, Sarah, as she sets up campaigns for her online sports gear store.
Tracy Tuten

M&M's to Unveil a New Speaking Role at Super Bowl - NYTimes.com - 0 views

www.nytimes.com/...eaking-role-at-super-bowl.html

mm smm campaign SuperBowl Credle aaw brown ECUadvertising

shared by Tracy Tuten on 18 Jan 12 - No Cached
  • Ms. Brown is the second female in the M&M’s cast, after Ms. Green, and like her colorful counterparts she will be imbued with a distinct personality. Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.”
  • Their devotion to the Super Bowl comes at no small cost. NBC is charging an average of $3.5 million for each 30 seconds of commercial time in the game, compared with an average of $3 million for each 30-second spot in Super Bowl XLV on Fox in February 2011. Even at that price, commercial time for Super Bowl XLVI has been sold out since Thanksgiving, NBC recently disclosed.
  • One way to ensure that a Super Bowl commercial is “not a splash, a flash in the pan,” Ms. Sandler said, is to make it the centerpiece of an elaborate campaign that takes place before, during and after the game. In fact, the spot will serve to “kick off a year of activity” to introduce Ms. Brown, she added.
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  • In a teaser effort that begins this week, Ms. Brown will arrive in social media, taking over the M&M’s fan page on Facebook, at facebook.com/mms, and sending messages on Twitter, where the character will have her own account with the handle @mmsbrown.
  • There will also be print, online and mobile ads as well as a deal to incorporate Ms. Brown into the radio program “Elvis Duran and the Morning Show,” syndicated by the Premiere Networks unit of Clear Channel Communications. Other elements include events in Los Angeles and New York, displays in stores, radio commercials and appearances for Ms. Brown during episodes of the new season of “The Celebrity Apprentice” on NBC, which begins on Feb. 12.
  • Tracy Tuten on 18 Jan 12
     
    M&M's has new character in cast!
anonymous

Get high eCPM upto $0.60 - 0 views

CPMStar.NL has been offering some of the best and most unique multiplayer gaming, Entertainment, Sports, News, Finance content through its proprietary technology allows for Advertisement. Merging C...

ECUadvertising advertising video media campaign creativity

started by anonymous on 31 Aug 13 no follow-up yet
Tracy Tuten

Snuggie Wants YOU to Direct Its Next Commercial [VIDEO] - 0 views

mashable.com/...snuggie

Snuggie ugc contest video YouTube viral 2010 smm

shared by Tracy Tuten on 02 Aug 10 - Cached
  • The rules are pretty simple: Allstar Products Group, the maker of Snuggie, is inviting people to enter the Snuggie Choice Film Awards via SnuggieFanClub.com.
  • All you have to do is create your own tribute, parody, song etc. — no longer than three minutes — and submit it to the webpage above. The contest ends on September 1 at midnight, at which point six finalists will be chosen by Snuggie fans. The finalists will be flown to New York in October. Awards () include a $5,000 grand prize and $2,500 for second and third place, Snuggies (natch), and the chance to appear in future commercials.
  • Tracy Tuten on 02 Aug 10
     
    Snuggie is ready for its next ad campaign. Who is the agency? It's you! Create a video about Snuggie and submit it to the Snuggie UGC contest. 
Tracy Tuten

A New High (or Low?) in the Innovation-Disruption Model - 1 views

www.reflector.com/...ho-has-most-ads-them-all-46156

ECU smm ECUAdvertising outofhome mirrors Mirrus

shared by Tracy Tuten on 30 Aug 10 - Cached
  • A mirror hanging in the entryway of the ISP Sports office is more than just a mirror. It’s an animated billboard. The Geico gecko strolls across the top of the reflective panel touting their insurance brand. Then an ad for Pledge cleaning supplies pops up.
  • Were someone to step forward in order to lather and rinse or check their makeup, those ads would disappear offering the person a clear view of themselves and the room — just like a normal mirror.
  • It’s a bit of new technology that East Carolina University Pirate football fans will soon be accustomed to seeing. ISP, which handles the corporate sponsorships and broadcast rights for ECU athletics, partnered with a company called Mirrus this year to try out the new advertising medium, Vice President and General Manager Meghan Heinchon said.
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  • The corporate messages run on 15-second loops of video or a still image, displaying four advertisers per minute. Those can be changed by inserting a different memory card — like the type used in digital cameras and other media — into the mirror, Heinchon said.
  • Tracy Tuten on 30 Aug 10
     
    Historically, advertising has worked by interrupting consumer activity and then introducing a message to continue to disrupt. The approach captures consumer attention (when it works) and aids in recall later. With social media, marketing has been more inbound than outbound with a move away from the interruption-disruption model, but a new form of out-of-home signage wants to use technology to improve on the old way of doing things. The innovation? Video mirrors from the Mirrus company. The mirrors have been installed in Dowdy-Ficklen Stadium on East Carolina University's campus - one of three universities to test the technology.   The promise is that the mirror is a mirror if someone approaches the mirror - but the potential is clearly there to interrupt activity to show an ad.  Is this a high or a low in advertising advances? Leave a comment to share your opinion. 
  • ...4 more comments...
  • Tracy Tuten on 30 Aug 10
     
    Students, tell me what you think... this is on Diigo and also on the blog.
  • paul naoum on 31 Aug 10
     
    found a video of this product in action: http://www.youtube.com/watch?v=Ul7-sYNWDVQ
  • Tracy Tuten on 31 Aug 10
     
    Thanks, Paul! Great addition to our discussion.
  • Matheson Lassiter on 04 Sep 10
     
    I think this is a new high for advertising advances. This is the one venue where we have been able to escape real time advertising and branding. This new form of out of home sinage is a innovative way to actively show ads, capture consumer attention and aid in recall after the fact. Paul, great video!
  • Tracy Tuten on 06 Sep 10
     
    Who saw the mirrors yesterday? I actually felt they were not quite intrusive enough! I nearly didn't notice. Thoughts?
  • Corrie Hall on 07 Sep 10
     
    I liked them!! me and my friends were fixing hair and what-not, then an ad come on! I personally thought it was a GREAT idea.
Tracy Tuten

MediaPost Publications Schwinn Pops Kickstand On $5 Million Campaign 04/16/2010 - 0 views

www.mediapost.com/publications

advertising campaign media creative example case Schwinn MediaPost

shared by Tracy Tuten on 19 Apr 10 - Cached
  • Once upon a time, Schwinn pretty much owned the American bicycle market and, with models like Varsity, Continental, and of course, the Paramount, defined American-made bicycling dominance. But that was back when a carbon frame was something you made with a pencil, and brands like Trek, Specialized, Cannondale and Giant had not climbed onto retail bike racks.
  • Schwinn is hoping to get its brand mojo in high gear with a new campaign aimed squarely at a vast consumer base of recreational riders:
  • The $5 million-plus marketing push -- Schwinn's largest in at least a decade -- includes TV, print, Internet banners, a new Web site (RideSchwinn.com), social media, and a major retail rethink for Schwinn's big-box and independent bike shop retailers, based on the idea that a forest of bicycles on store racks does not a brand make.
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  • Creative, via Cossette New York, carries a whimsical, nostalgic message about how Schwinn bikes are a way to step out of the rat race, slow down and smell the bitumen.
  • The print and TV ads hearken back to Schwinn's heyday, when kids played in the real -- instead of virtual -- world, and bikes could double as Abrams tanks, except for the little handlebar bell, which, in fact, is the central image in the campaign.
  • Andy Coccari, CMO of Dorel's Cycling Sports Group division, tells Marketing Daily that the ad push is focused on women 25 to 54 because, "while purchase decision and ability to really connect with family aren't feelings exclusive to women, women are the chief purchasing officer of the family."
  • Ads will appear in pubs like Family Fun, Parenting, Shape and Working Mother. The TV spot, starting this week, runs for the rest of the year on national cable TV. Digital strategies include display, search and social media.
  • In the TV spot a young woman rides her Schwinn down a street. When she passes a young boy in his yard, glued to his DS game, she rings her bell. Magically, the video game is gone and he's playing on a tire swing. Then, on a city street, she passes a man yelling into his cell phone.
  • He says dealers will get point-of-sale materials and local market support, and subsidized co-op advertising.
  • Schwinn competes most directly with brands like Electra, Jamis, and Globe, per Coccari. "It's a saturated segment of the bicycle market, but Schwinn is number one, with 85% awareness in the U.S.," he says.
  • Tracy Tuten on 19 Apr 10
     
    My first bike was a Schwinn. So were my second and third bikes. I still have the third one - my first real adult bike. It's forest green with a white basket and a sumo wrestler bell. I grew up on Schwinn and remember spending hours riding through my neighborhood with a group of kids. My Schwinn went with me to college, and has stayed through all the transitions of my life.  With this new campaign, Schwinn has recaptured its inherent drama  and an opportunity to reconnect with those who still love the brand. 
Tracy Tuten

It's time for banner ads to become creative and strategic - Here's how - 0 views

www.mediapost.com/publications

online advertising banner ads creative design MediaPost

shared by Tracy Tuten on 27 Apr 10 - Cached
  • Even when served in the most contextually relevant and targeted environments, most banners struggle to achieve click rates in excess of 0.10%. Even within the demographically information rich environs of Facebook, banner click rates are abysmal. At a recent SES Conference, Sarah Smith, online sales operations manager at Facebook said that the average campaign click-through rates on the social network were as low as 0.05%.
  • In his outlook for 2010, industry analyst Imran Khan predicts that spend on display banner advertising will increase by 10.5%.
  • Khan identifies two important developments in this regard: greater creativity in banner ad formats and a better integration of mechanisms to capture real-time consumer intent data.
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  • The Apple takeover on the New York Times page is an excellent example of how a creative ad format along with an innovative media placement can come together to overcome banner blindness. By navigating the website real estate between the leaderboard and skyscraper banners, John Hodgman and the Mac guy were effectively able to communicate the Macintosh value proposition. There was no need for the user to click away from the message. There are several other examples of innovative creative formats; the Pointroll Fat Boy ads that expand to reveal deals from CVS pharmacy and the "Intel's History of Innovation" rollover banner come to mind.
  • The ASPCA used a different approach to combat this drop off. To increase the number of its Facebook fans and Twitter followers, the ASPCA used a cost-per-lead banner. In such, the user fills in personal information within the banner. Upon hitting the submit button, the user information is sent from the publisher to the advertiser on the backend. The user continues to stay on the website. By using a banner that had a built-in mechanism to capture user information, the ASPCA was able to avoid drop off, and grow its Facebook and Twitter members quickly.
  • Tracy Tuten on 27 Apr 10
     
    Banner ad effectiveness is poor because we've developed banner blindness. Now is the time to revisit the creative and strategic design of banners. In this piece from MediaPost, several examples of successful banners are described. 
Tracy Tuten

Thoughts on "The dirtiest jobs in digital marketing" - 0 views

www.imediaconnection.com/...37185.asp

jobs 2014 digital advertising ECUadvertising imediaconnection dm

shared by Tracy Tuten on 03 Sep 14 - No Cached
  • Local search marketer
  • Link development specialist
  • nline reputation management expert
  • ...3 more annotations...
  • Sales/business development for search engine and social media marketing
  • Display ad sales rep
  • Database marketing specialist
  • Tracy Tuten on 03 Sep 14
     
    Today on iMedia Connection, Kent Lewis presents his list of the dirtiest jobs in digital marketing. Since tomorrow's ad class will focus on careers in advertising, let's take a look at what Lewis has to say. You can read the article at  http://www.imediaconnection.com/content/37185.asp?imcid=nl#singleview Many of these jobs fall into the "dirty" category because they are tedious. Knowing how these jobs get done can be invaluable for setting realistic objectives in the strategic planning stage. Others are listed as dirty because they are all guts and no glory. We have all done jobs like that at some point in our careers. They build perseverance and grit.  I'll ask my students to consider these questions:  Which of these jobs will still be around in 5 years?  Which could they learn the most from as they build a career in advertising? What skills should they acquire now to be prepared for a career in digital marketing?
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