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What are the advantages of crowdsourced research? Cost-effectiveness –- Comparatively speaking, crowdsourced research can be done at a fraction of the cost of traditional research. Quick Turn Around –- The time it takes to gather, execute, and analyze is shorter thanks to a purely digital foundation. Flexibility –- As trends emerge in findings, researchers can easily adjust their strategy to catch any shifts or “surprises.” Collaboration –- Crowdsourced research allows brands to collaborate easily with customers to ideate or improve upon products, to test concepts, ads, and experiences, and to continue the conversation over a longer term. Velocity –- Crowdsourced research can travel at the speed of digital, allowing for real-time consumer behavior analysis and insight for new technologies, memes, trends, and conversations. Marketing and Marketing Research –- Even though it’s frowned upon and often times refuted in traditional research, the nature of crowdsourced research implies there will be some form of marketing intertwined as consumers share their stories, insights, and ideas for brands they support.

Crowdtap, which is still in beta, is a tool that fills the gap between traditional research and digital, and helps with insight gathering, customer empowerment and influence. At my company, we use Crowdtap to augment our research activities, especially when time is of the essence (i.e. new business pitches, client presentations, low-budget projects). Brands and agencies can leverage Crowdtap to target questions (polls, discussion topics, and open-ended queries) to a certain demographic profile subscribed to the tool.

Today, AdFreak celebrates seven years of CP+B and Burger King with a list of the 15 campaigns we're still talking about, for better or worse.

Unknown to Duick, someone had signed her up for the campaign at YourOtherYou.com, a web site set up for the prank. The campaign was aimed at 20-something males because the company’s advertising firm, Saatchi & Saatchi LA, determined that the demographic loves to punk their friends.

Intel is holding a review for its creative business, Ad Age has learned. The move comes after Intel hired Steven Fund as its new chief marketing officer in May.

The review is being handled internally by Intel, and the marketer reached out to a small number of agencies, according to people familiar with the matter. Venables Bell & Partners has been handling the creative, and it's believed that the shop is participating in the review.

Venables was named lead global agency back in 2009. The marketer switched its agency approach for a couple years after that, moving to a jumpball setup. DDB handled some big campaigns during that time, though the shop does not currently work with Intel. Last summer, however, Venables became lead agency again, starting with the launch of Intel's "Look Inside" campaign.