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Tracy Tuten

M&M's to Unveil a New Speaking Role at Super Bowl - NYTimes.com - 0 views

www.nytimes.com/...eaking-role-at-super-bowl.html

mm smm campaign SuperBowl Credle aaw brown ECUadvertising

shared by Tracy Tuten on 18 Jan 12 - No Cached
  • Ms. Brown is the second female in the M&M’s cast, after Ms. Green, and like her colorful counterparts she will be imbued with a distinct personality. Ms. Brown is an intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as “chief chocolate officer.”
  • Their devotion to the Super Bowl comes at no small cost. NBC is charging an average of $3.5 million for each 30 seconds of commercial time in the game, compared with an average of $3 million for each 30-second spot in Super Bowl XLV on Fox in February 2011. Even at that price, commercial time for Super Bowl XLVI has been sold out since Thanksgiving, NBC recently disclosed.
  • One way to ensure that a Super Bowl commercial is “not a splash, a flash in the pan,” Ms. Sandler said, is to make it the centerpiece of an elaborate campaign that takes place before, during and after the game. In fact, the spot will serve to “kick off a year of activity” to introduce Ms. Brown, she added.
  • ...2 more annotations...
  • In a teaser effort that begins this week, Ms. Brown will arrive in social media, taking over the M&M’s fan page on Facebook, at facebook.com/mms, and sending messages on Twitter, where the character will have her own account with the handle @mmsbrown.
  • There will also be print, online and mobile ads as well as a deal to incorporate Ms. Brown into the radio program “Elvis Duran and the Morning Show,” syndicated by the Premiere Networks unit of Clear Channel Communications. Other elements include events in Los Angeles and New York, displays in stores, radio commercials and appearances for Ms. Brown during episodes of the new season of “The Celebrity Apprentice” on NBC, which begins on Feb. 12.
  • Tracy Tuten on 18 Jan 12
     
    M&M's has new character in cast!
Tracy Tuten

Kellogg Super Bowl Advertising Review - Kellogg School of Management - 0 views

www.kellogg.northwestern.edu/...adplan.htm

bowl kellogg advertising

shared by Tracy Tuten on 27 Jan 11 - Cached
  • Tracy Tuten on 27 Jan 11
     
    Advertisements can be, and often are, evaluated on a variety of different metrics, such as creativity and liking. The Kellogg School of Management at Northwestern University has developed a framework that emphasizes the assessment of advertising from a strategic perspective. Our overall goal is to use our strategic assessment to better understand the strengths and weaknesses of an ad with respect to increasing sales and building the brand. Our assessments of advertisements reflect six dimensions arising from academic research: attention, distinction, positioning, linkage, amplification, and net equity (ADPLAN). Each dimension can be taken into consideration when evaluating an advertising campaign. The ADPLAN criteria will be used by Kellogg students to evaluate ads from a strategic perspective during the Kellogg School's annual Super Bowl Advertising Review
Tracy Tuten

MediaPost Publications Out to Launch: Super Bowl Edition, Day 1 01/31/2011 - 0 views

www.mediapost.com/publications

superbowl2011 outtolaunch review ad ECUAdvertising

shared by Tracy Tuten on 02 Feb 11 - Cached
  • Tracy Tuten on 02 Feb 11
     
    Out to Launch's review of Super Bowl advertising 2011.
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