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Tracy Tuten

The Most Influential Women in Advertising | Special: 100 Most Influential Women in Adve... - 0 views

adage.com/...237265

advertising ECUAdvertising 2012 women

shared by Tracy Tuten on 24 Sep 12 - Cached
  • Tracy Tuten on 24 Sep 12
     
    Ad Age curated this list of the 100 Most Influential Women in Advertising. This intense research task drew upon numerous outside sources; our own pages and back issues; and Radcliffe College, where we combed the archives of the century-old Advertising Women of New York.We also tapped into the expertise of our beat reporters and requested nominations from readers online, which reaped some 400 responses.
Tracy Tuten

The Martin Agency 2012 Student Workshop | Dr. Theresa B. Clarke - 0 views

theresabclarke.com/martin-agency-2012-workshop

ECUAdvertising

shared by Tracy Tuten on 25 Sep 12 - Cached
  • Students should email me for more information and the application — Allison Mays at allison.mays@martinagency.com or check out our Facebook page – martin agency student workshop.
  • Tracy Tuten on 25 Sep 12
     
    Email Allison Mays for an application allison.mays@martinagency.com
Tracy Tuten

my brand timeline | the daily (ad) biz - 0 views

dailybiz.wordpress.com/...my-brand-timeline

brand timeline ECUAdvertising

shared by Tracy Tuten on 25 Sep 12 - Cached
  • Tracy Tuten on 25 Sep 12
     
    Brand timelines
Tracy Tuten

brand timelines- planners love great visuals | Influxinsights - 0 views

influxinsights.com/...es-planners-love-great-visuals

brand timeline ECUAdvertising jane

shared by Tracy Tuten on 25 Sep 12 - Cached
  • Noah Brier just gave us a new world of Brand Tags and now Dear Jane Sample has come up with something many of us have always wanted to do, but could never get quite right, the simple art of the Brand Timeline. It’s a way to visualize the brands we interact with over the course of the day. It’s really Brands in Your Day. Planners love this stuff because it’s a nice way to bring thinking to life and it’s great to be able to see the time when brands are being used this could even have media implications for example. Perhaps there’s another version of this which examines the depth and scale of relationships individuals have with brands something relating to distance.
  • Tracy Tuten on 25 Sep 12
     
    Brand Timeline plus explanation
Tracy Tuten

Branded | news | Torontoist - 0 views

torontoist.com/branded

brand timeline ECUAdvertising jane

shared by Tracy Tuten on 25 Sep 12 - Cached
  • t turns out that “portrait” is a surprisingly accurate description of what she ended up with. From Jane’s Brand Timeline Portrait, we discover that Jane is a woman who flosses, who has a cat, who turns on her TV before she leaves for work in the morning. Jane is a woman who lives in Toronto and takes public transit to work, who drinks beer on a Friday night before going home, smoking up and getting down. There’s been some debate in the comments thread of her post over whether the LG logo followed by several Durexes indicates that she used her phone to make a booty call soon after 10 p.m. Fortunately, the BTP still leaves some details to the imagination.
  • Brand Timeline Portrait has spread all over the internet.
  • As an advertising account executive, Jane was perhaps predictably untroubled by the implications of her day in brands. “As a marketer, it just shows that these brands have done a good job of marketing themselves.”
  • ...2 more annotations...
  • n this way, the Brand Timeline Portrait is a kind of confessional. You can pretend that you’re beyond the pull of advertising, but there it is in full colour: every big corporation you’ve allowed into your life and your daily routines. And it’s hard to resist the appeal to put it all out in the open.
  • If, like us, you’re going to run off and assemble your Brand Timeline Portrait right this instant, here are Jane’s simple instructions: 1. Go to Google Image; 2. Type in brandname+logo; 3. Capture, resize (if you don’t have any imaging software, you can use this site instead), and save.
  • Tracy Tuten on 25 Sep 12
     
    Brand Timeline with explanation
Tracy Tuten

FFFFOUND! | Fun with brands - Jane's Brand-timeline Portrait « Dear Jane Sample - 0 views

ffffound.com/...0f2734de792d1e5a26192ed01c1f26

brand timeline ECUAdvertising jane

shared by Tracy Tuten on 25 Sep 12 - Cached
  • Tracy Tuten on 25 Sep 12
     
    Brand timeline
Tracy Tuten

Ad School Grad Publishes Phony Press Release from 'Dream Agency' - 0 views

www.mediabistro.com/...eric-kallman

ecucob ecuadvertising creativity jobhunt BFG resumes

shared by Tracy Tuten on 11 Jun 13 - Cached
  • Tracy Tuten on 11 Jun 13
     
    Interesting way to get a future employer's attention! 
Tracy Tuten

Thank You for Downloading the Evolution of Advertising | Inbound Marketing Assessment |... - 1 views

offers.hubspot.com/...evolution-of-advertising

ECUAdvertising advertising evolution history

shared by Tracy Tuten on 08 Jul 13 - Cached
  • Tracy Tuten on 08 Jul 13
     
    presentation from Hubspot on the evolution of advertising
Tracy Tuten

How Cluttered Is the Advertising Landscape, Really? [Timeline] - 0 views

blog.hubspot.com/advertising-landscape-timeline

landscape timeline infographic ECUAdvertising dq bb

shared by Tracy Tuten on 08 Jul 13 - Cached
  • Even before a major communication channel comes of age, it is immediately invaded with advertising. And so much media has proliferated in just the last 22 years that it’s mind-boggling to think about it taking us nearly 400 years to emerge from a print-dominated media landscape, and 48 more years to emerge from period of pre-digital platforms such as TV and radio, to finally arrive at the disproportionately short two-decade span where digital now dominates most advertising budgets.
  • From the moment printing became possible with the invention of the printing press way back in 1440, advertisers began plastering posters on walls and doors within their communities. The first poster ad in English is placed on church doors in London in 1492! Over the next 400 years, ads would find their way into newspapers, magazines, and other print media.
  • When you allocate that across the 2.4 billion internet-connected persons on the planet, it means there are 417 web pages and 2,502 display ads for each! It's simply bonkers to think pumping more interruptive ads into the internet is going to work. Want some more reasons why? Here, lemme tell you: In 1920, there was 1 radio station. In 2011, there were 14,700. In 1946, America had 12 broadcasting TV stations. In 2011, there were over 1,700. In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day. It’s even more than that now. Just imagine how many Facebook posts or tweets you scroll past every day. Each of those are messages, and now, oftentimes ads. 
  • ...1 more annotation...
  • Not only has the media landscape grown by type; each type has grown exponentially in volume. Nowadays there’s a magazine, TV channel, radio station, and a gajillion websites for every conceivable interest. And when we say “the internet” as an ad platform, that’s more than one trillion pages we’re talkin’ about. That's one thousand billions, which looks like this: 1,000,000,000,000. Now take that number and multiply it by 6, because that's how many display ads (only one type of ad) were shown across the internet in 2012, according to comScore.
  • Tracy Tuten on 08 Jul 13
     
    A look at the cluttered ad landscape in history
Tracy Tuten

Marketing's Next Five Years: How to Get From Here to There | News - Advertising Age - 0 views

adage.com/...237616

advertising Marketing adage 2012 predictions ECUAdvertising

shared by Tracy Tuten on 22 Oct 12 - No Cached
  • By 2017, 85% of the world will be covered by 3G mobile internet and half will have 4G coverage, according to Sony Ericsson. Three billion smartphone users will contribute to data traffic that's 15 times heavier than today's. For more and more consumers, the most important screen will be the tiny one in their pocket.
  • To put it bluntly, there needs to be more ad spending on mobile, which now comprises only about 1% of budgets, according to a recent study from the consultancy Marketing Evolution. Based on ROI analyses of smartphone penetration, that figure will be about 7%. In five years' time, that number will need to be in excess of 10%.
  • USER EXPERIENCE IS THE NEW 30-SECOND SPOT User-experience design is too often thought of as a digital-marketing task, ensuring that website and app development meet and ideally exceed usability standards.
  • ...4 more annotations...
  • The proliferation of digital interfaces when we interact with brands offers a perfect metaphor for how the industry should be thinking about brands. Agencies of all stripes need to think about how they can integrate big-thinking experience designers into their creative and strategy offerings. Inspirations include startups such as Uber, whose brilliantly designed mobile app and fleet of friendly drivers, is taking the pain out of ordering and paying for car service in urban environments.
  • Experience Design practice uses nontraditional, interdisciplinary teams whose shape depend on the brand in question. "This hyper-bundled approach helps us disseminate experience design and other thinking throughout all kinds of projects."
  • A recent Association of National Advertisers study delivered a grim finding on how agencies get paid: "New methods of compensation like value-based remuneration that rewards performance have not taken hold globally. Only 4% [of respondents] reported utilizing them." That's a depressing stat. Now here's a ridiculous one from a 4A's study: Agencies bill mobile developers at a rate less than half what account-services directors receive. The compensation crisis has been on the industry's radar screen for years. The decline of the cushy, reliable 15% commission, coupled with the rise of procurement, has led to downward pressure on agency margins and widespread complaints about agencies losing their status as partners to become lowly vendors. Assuming we're not going to ditch the very flawed charging-for-time model, the fix is clear: a shift to performance-based compensation agreements that reward effectiveness and not time sheet completion. Underwear purveyor Jockey International and its ag
  • ency, TPN, offer an excellent model based on, as Jockey CMO-exec VP Dustin Cohn described it, "earned profits and payment on work output." Agency and client work together to determine the scope of work and metrics that determine the entire profit markup. Said Mr. Cohn: "Putting all of their profits on the line validates that the agency really believes in the client-brand and what they can do to move it forward." Steve Blamer, former big agency CEO and compensation consultant, said it's up to agencies to become honest about profit margins and income levels. "I'm astonished at how reluctant agencies are to provide transparency around their costs." At the same time, client marketers need to be willing to pony up for deserving work. And some are not.
  • Tracy Tuten on 22 Oct 12
     
    Imagine five years out. It won't hurt, we promise. Even the worst-case forecasts have our economic malaise nearing an end by then, a dreaded lost decade coming to a blessed conclusion and a true recovery taking shape with low unemployment and revitalized consumers. Once again the ad business will be growing. But a new media and marketing order will be taking hold. In measured-media terms, in 2016, the furthest year forecast by eMarketer, TV will still own the biggest piece of the marketing pie (36%), but just barely. Online advertising, at 31%, is sure to be hot on its heels. Further behind but growing fast will be mobile, whose share will have jumped from about 1% today to 5% as marketers chase a wholly mobile consumer reveling in constantly improving gadgets and services (see chart below). The rise of mobile, coupled with an evolving, more web-like TV market will present a vastly different communications landscape. Rising to the challenge will entail many changes in old processes, from compensation to measurement. Whether you're ready depends in part on what you do now.
Tracy Tuten

Introducing the: Video-Text Ad - 1 views

smartbrief.mytinder.com/...introducing-the-video-text-ad

dm digital video SmartBrief text email advertising ECUadvertising media

shared by Tracy Tuten on 29 Feb 16 - Cached
  • Tracy Tuten on 29 Feb 16
     
    Video-Text Ads in the email inbox; merges video advertising and email marketing
Tracy Tuten

The Current State of Advertising - Connected World Media - 0 views

connectedworldmedia.com/...e-current-state-of-advertising

ECUadvertising 2009 video changes

shared by Tracy Tuten on 15 Apr 12 - Cached
  • Tracy Tuten on 15 Apr 12
     
    A video on the state of advertising
Tracy Tuten

Advertising Media Planning and Strategy - Internet Advertising - Advertising Agencies - 1 views

www.admedia.org

unit5 ECUadvertising media

shared by Tracy Tuten on 15 Mar 12 - Cached
  • Tracy Tuten on 15 Mar 12
     
    A primer on Advertising Media
Tracy Tuten

Letters of Note: I am a lousy copywriter - 0 views

www.lettersofnote.com/...i-am-lousy-copywriter.html

ogilvy ECUadvertising letter copywriting howto

shared by Tracy Tuten on 12 Mar 12 - Cached
  • On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. 2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years. 3. I am helpless without research material—and the more "motivational" the better.
  • 4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client. 5. Before actually writing the copy, I write down every concievable fact and selling idea. Then I get them organized and relate them to research and the copy platform. 6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.
  • 7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.) 8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts. 9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy. 10. The next morning I get up early and edit the gush. 11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)
  • ...1 more annotation...
  • 12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.
  • Tracy Tuten on 12 Mar 12
     
    British-born David Ogilvy was one of the original, and greatest, "ad men." In 1948, he started what would eventually be known as Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some of the world's most iconic ad campaigns, and in 1963 he even wrote Confessions of an Advertising Man, the best-selling book that is still to this day considered essential reading for all who enter the industry. Time magazine called him "the most sought-after wizard in today's advertising industry" in the early-'60s; his name, and that of his agency, have been mentioned more than once in Mad Men for good reason. With all that in mind, being able to learn of his routine when producing the very ads that made his name is an invaluable opportunity. The fascinating letter below, written by Ogilvy in 1955 to a Mr. Ray Calt, offers exactly that.
Tracy Tuten

Behind The Guardian's Re-Imagined 'Three Little Pigs' - Behind The Work - Creativity On... - 0 views

creativity-online.com/...233247

ECUadvertising film BBH 2012 plot development creative unit4

shared by Tracy Tuten on 14 Mar 12 - Cached
  • Tracy Tuten on 14 Mar 12
     
    Insight into the development of an ad
Tracy Tuten

Home | Project Re: Brief by Google - 0 views

www.projectrebrief.com

ECUadvertising advertising history google rebrief media

shared by Tracy Tuten on 18 Mar 12 - No Cached
  • Tracy Tuten on 18 Mar 12
     
    An advertising experiment from Google takes classic advertising and reinterprets it for the digital age.
Tracy Tuten

Your Guide to 'Mad Men' and Advertising History - Creativity Online - 0 views

creativity-online.com/...233371

Mad Men advertising ECUadvertising history creativity

shared by Tracy Tuten on 18 Mar 12 - Cached
  • Tracy Tuten on 18 Mar 12
     
    Peek into the lives and lessons from advertising history
Tracy Tuten

'The Pitch' Gets Ad Agencies Into Reality TV - NYTimes.com - 0 views

www.nytimes.com/...-agencies-into-reality-tv.html

advertising BooneOakley McKinney ECUadvertising

shared by Tracy Tuten on 21 Mar 12 - Cached
  • Tracy Tuten on 21 Mar 12
     
    BooneOakley and McKinney are among the featured agencies in AMC's new reality show about The Pitch.
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