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In his column this week, Stuart Elliott explains Richmond Region Tourism's new campaign targeting LGBT prospective tourists. The campaign, created by students at VCU Brand Center, is based on the seminal moment of coming out. Except in this case, it's the City of Richmond. You can see more on the microsite at www.Richmondisout.com.  We'll discuss this and other campaigns as they relate to communication theories in class.  I'll ask students to identify fundamental decisions made in targeting, objectives, budgeting, and positioning. I'll ask students to consider who the target receiver should identify as the message sender and which stage of the hierarchy of effects is in play. We'll discuss whether the target audience is expected to have high elaboration likelihood and what that means for the campaign's creative choices. Finally, we'll identify the influence tools (Cialdini's) that are evoked in the campaign.  Interested? Read Stuart Elliott's full article!