Level 4: Individual, Networked, Social Interaction with Content (Me to We with Museum) This is the level where web 2.0 sits. Individuals still do their interacting with the Content singly, but their interactions are available for comment and connection by other users. And the architecture promotes these connections automatically. For example, on Netflix, when you rate a movie highly, you don’t just see how others have rated it; Netflix recommends other movies to you based on what like-minded viewers also rated highly. By networking the ratings, tags, or comments individuals place on Content, individuals are linked to each other and form relationships around the Content. A successful level 4 experience uses social interaction to enhance the individual experience; it gets better the more people use it. The social component is a natural extension of the individual actions. Which means, perhaps, users are ready for…
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