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"Instead of logging onto Blackboard to complete homework this spring, students in one class will enter the "World of Warcraft" and "Second Life" to study the culture of online virtual environments. "Discourses, Community, and Power in Virtual Worlds," or ENG 654, is open to students of all majors and interests. The course intends to adapt to an increasingly technological environment. "We want them to get the experience of playing together with different characters that have to take on different roles to really get an experiential sense of how complex game play is in that environment," said English professor Elisabeth Hayes, who will teach the class with law professor John McKnight. The class will meet in a physical classroom for half of its sessions and the rest will be held virtually in "World of Warcraft" and "Second Life.""

"Last week, during the midnight launch of the "World of Warcraft" expansion "Wrath of the Lich King," I spoke with Blizzard CEO Mike Morhaime. We talked about the business model of Blizzard and "World of Warcraft," and what we can expect next."

"Climbing the scales at Digg this week is a story on How Stuff Works about World of Warcraft. Most intriguing was Section 2 of the article, entitled, "World of Warcraft Players." Here, author Tracy V. Wilson lists a variety of research efforts focused on WoW, currently the most popular MMORPG."

"Sociologist and director of Human-Centered Computing at the National Science Foundation, William Sims Bainbridge spent 2300 hours entrenched in popular MMO World of Warcraft, looking for look for insights about Western civilization. What did he find there?"

"The quality and the popularity of World of Warcraft has propelled MMORPGs from a subculture into the mainstream; some call it the new golf. But it's more than that: World of Warcraft is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun."

"This World of Warcraft cheat sheet is designed to be printed on an A4 sheet of paper and live by a WoWer's desk, to make life a bit easier."

"According to John Seely Brown, former director of Xerox PARC, massive multiplayer online games demonstrate ways in which groups can manage information and maximize learning. At a recent lecture as part of Stanford University's Entrepreneurial Thought Leaders series, Brown said that World of Warcraft guilds can serve as models for entrepreneurs in understanding how to succeed in a knowledge-based economy. "

"In their continued quest to plumb the mysterious depths of human interactions, some sociologists have stopped watching people-and started watching their avatars. And the US government is paying them to do it. While playing World of Warcraft and traipsing through Second Life might not sound like traditional academic disciplines, they are increasingly important for research into virtual communities. This burgeoning subdiscipline even has its own publication, the Journal of Virtual Worlds Research. What gets studied? Gold farming, "goon culture," griefing, entrepreneurial activity, intimacy, even "The Visual Language of Virtual BDSM Photographs in Second Life," which appeared in the most recent issue of the journal. "

The National Science Foundation has given UC Irvine $100,000 to figure out why Americans go to greater lengths than the Chinese to modify "World of Warcraft," the hugely popular multiplayer online game produced by Blizzard Entertainment of Irvine.

"When interviewing and talking with Production Director J. Allen Brack about the upcoming additions to World of Warcraft there were a lot of ideas that look great for the game. The MMO market is changing and WoW is set to change with it."

"World of Warcraft Lead Designer Jeffrey Kaplan talks to us today about the upcoming Wrath of the Lich King expansion in this new WarCry Q&A. Jason Rice finds out about raids, story, reputation and more."

"Blizzard Entertainment, Inc. announced today that the subscriber base for World of Warcraft(R), its award-winning massively multiplayer online role-playing game (MMORPG), now exceeds 12 million players worldwide. This milestone was reached in the wake of the mainland Chinese launch of World of Warcraft's second expansion, Wrath of the Lich King(R), and also as global anticipation continues to mount for the December 7 release of the game's third expansion, Cataclysm(TM). "

"After the Lead Content Designer of World of Warcraft (WoW), Tigole, deemed a new set of rewards ''welfare'' epics, the WoW player community responded in a multitude of fascinating ways. Using rhetorical analysis, gaming studies literature, and a critical analysis of welfare discourse, four rhetorical strategies can be seen in the discourse produced by the playing community. From directly confronting Tigole's statements to lamenting a loss of avatar capital and analyzing the role the changes have on the multiplayer aspects of the game, the rhetoric of ''welfare'' epics offers unique insights into the importance of balance and scarcity in the normative structures of WoW, how players accept and perpetuate the belief that rewards in online games should be ''earned,'' and how WoW's system of rewards has been fundamentally altered since the game's launch."

"Jeffrey Kaplan: I think World of Warcraft has captured much of our original vision for the game. Like all Blizzard games, we wanted something that was easy to learn, yet hard to master. The demographics of our player base are proof that we succeeded in accomplishing this goal. We have some very dedicated, skilled, hardcore MMO veterans logging in nightly. Yet at the same time, there are thousands of players who have never played an MMO who are playing right there alongside of the vets."

"In this way, the process of becoming an effective World of Warcraft guild master amounts to a total-immersion course in leadership."

A researcher at University of California at Irvine got $100,000 from the National Science Foundation to study how Americans play the popular online game World of Warcraft

"Together with some students from the University of Sheffield, we've done some research into World of Warcraft Gold USA, and what that tells us about the realm-by-realm economies of the European and American servers. What came out of the study was astonishing- and seems to indicate a phenomenal bias on behalf of Blizzard towards their American clients."

"Thursday morning's GDC Austin keynote was met with a large crowd as Blizzard Entertainment's J. Allen Brack and Frank Pearce took the stage to offer a detailed look into the inner workings of the genre-dominating World of Warcraft."

"Here's the PDF (4MB) of my dissertation:, submitted to the graduate school on September 2, 2010: Leet Noobs: Expertise and Collaboration in a World of Warcraft Player Group as Distributed Sociomaterial Practice" Mark was "… a PhD student in Ed Tech at the University of Washington looking at digital games as a way to promote active participation in social contexts as well as my own personal narrative with games."

"PARIS, France - October 7, 2010 - Blizzard Entertainment, Inc. announced today that the subscriber base for World of Warcraft®, its award-winning massively multiplayer online role-playing game (MMORPG), now exceeds 12 million players worldwide. This milestone was reached in the wake of the mainland Chinese launch of World of Warcraft's second expansion, Wrath of the Lich King®, and also as global anticipation continues to mount for the December 7 release of the game's third expansion, Cataclysm™. "