Words R Us

This commercial is about Progressive, a insurance company. In most of the commercials, they use the "Red Herring" fallacy, bringing an irrelevant matter into the conversation. At the end of the commercial, Flo talks about his feminine looking shoulder bag randomly, which displays the fallacy stated above. I think they do this so observers remember the commercial as informative but at the same time entertaining.

It states that signing up with Geico "is so easy a caveman could do it." It's saying if you're as dumb as a caveman, then you can sign up. Obviously you can't compare yourself to a caveman, so Gieco is implying that it must be easier to sign up with them rather than other insurance companies.

This commercial is promoting "Pepsi Max, with zero calories." It has the unstated premise that anything without calories must be good for you or that anything without calories is the healthy way to go. But the truth of the matter is that not everything without calories is "good." Diet sodas don't actually have any nutritional value and many contain a chemical in them called aspartame which proves to have some negative effects when not taken in moderation.

Dwight tries to logically reason his relationship with Jim: Jim is Dwight's enemy, but Jim is also his own worst enemy. Therefore the enemy of Dwight's enemy is his friend. So Jim is actually Dwight's friend. But Jim is also his own worst enemy, and the enemy of a friend is an enemy. So Jim is...what? It is fallacy in humor because though the logic makes some sense, it goes in circles and puts Dwight in the same spot but more confused than helped.

Sounds like two possible fallacies: arguing from ignorance (if he's not my friend, he must be my enemy), and/or false choices.

Wordles of commonly used words in television commercials advertising boy and girl toys.

Fox TV news comedy that has a similar format to The Daily Show. It's interesting to see which of the two shows you find more funny, and what that says about your enthymemes, especially your suppressed premises. (Thanks to Michael Sylvester for identifying this.)

"It's what you've been craving. Peaceful sleep without a struggle. That's what Lunesta is all about: helping most people fall asleep quickly, and stay asleep all through the night. It is easy to see that this text presents an argument directed towards getting the readers of the ad to buy Lunesta. However, it may be a little harder at first to see what the premises are that are put forward to support this conclusion, and what the form of the argument is. The argument evidently has some sort of structure, but it may not be apparent what that structure is. We begin by making a so-called key list of the statements that make up the explicit premises and conclusion of the argument."

a humorous powerpoint about the enthymeme in advertising

"Indeed the dental fricatives, as they're known, are rare, existing in European languages today only in languages on the continental periphery....Read below for the intriguing, but possibly chimerical, link between dental fricatives and blood type."

Actually, you say "Obama" when you meant "Osama". Here's why.... (And make sure you watch the video!)

very clever advertising campaign by Toyota

describes a thought "disorder" in which people primarily compose their sentences based on sound, such as rhyming

Apologies and plea deals in Phoebe Prince case

Would be interesting to analyze each of these theories for their enthymemes

a simple scheme for identifying the underlying issue in an argument

This is from the Onion ;)

wrote the book, "Thank you for Arguing"