Being Loud "More Important Than Being Right" - 0 views
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Lara Cowell on 31 May 13Two graduate economics students from Washington State University used Twitter to analyze how sports pundits' reputation was affected by their confidence and accuracy at predicting the outcomes to sporting events. They analysed tweets in which professional pundits and fans made predictions about the winners of a series of high-profile baseball and American Football matches. Each tweet was given a "confidence" rating depending on its language, with words like "destroy" and "annihilate" scoring higher than "beat", for example. Both the pundits and fans' predictions were worse than chance, with the professional analysts only proving correct 47 per cent of the time and amateurs 45 per cent of the time. Yet pundits' confidence was measured as 50 per cent higher than amateurs, and they gained more followers on the networking website as a result, the researchers said. Presenting their findings at the Annual Meeting of the Academy of Economics and Finance earlier this year, the researchers explained that being confident could increase a pundit's following by 17 per cent, while predicting every game correctly only raised it by 3.4 per cent.There was a similar pattern among amateurs, with brash people increasing their following by 20 per cent but correct guesses only raising it by 7.3 per cent. In general, pundits are better served by being brash and making people excited, they claimed.