Telemundo Seeks Spanglish Speakers, Aiming for New Viewers - 0 views
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Ryan Catalani on 28 Oct 11"as the number of second- and third-generation Hispanic-Americans skyrockets, the perennial runner-up is embracing a new strategy - English-language subtitles and Spanglish - to attract deep-pocketed viewers and the advertisers who covet them.... Bilingual Hispanics, defined as speaking English more than Spanish or Spanish and English equally, are 82 percent of the United States Hispanic population... Shows that incorporate both languages and cultures can hook multiple generations."