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In a 2011 survey, Renee Engeln, Professor of Psychology at Northwestern University and a colleague found that more than 90 percent of college women reported engaging in fat talk - despite the fact that only 9 percent were actually overweight. In another, 2014 survey, she canvassed thousands of women ranging in age from 16 to 70. Contrary to the stereotype of fat talk as a young woman's practice, she found that fat talk was common across all ages and all body sizes of women. Engeln notes that fat talk is not a harmless social-bonding ritual. According to an analysis of several studies published in 2012 in the Psychology of Women Quarterly, fat talk was linked with body shame, body dissatisfaction and eating-disordered behavior. Engeln also found that fat talk was contagious. She ran an 2012 experiment where young women, "confederates" secretly working for the researchers, joined two other young women seated at a table to discuss magazine advertisements. The ads started out innocently enough. One was for an electronics store. Another was for a water purifier. But the third was a typical fashion ad showing a model in a bikini. In the control condition, confederates commented on the visuals in the background of the fashion ad, but avoided any mention of the model or her appearance. In the "fat talk" condition, the two confederates (neither of whom was overweight) commented on the model. One said: "Look at her thighs. Makes me feel so fat." The other responded: "Me, too. Makes me wish my stomach was anywhere near flat like that." Then it was our subjects' turn. In the control condition, when neither of our confederates engaged in fat talk, none of our subjects fat talked. But when our confederates engaged in fat talk, almost a third of the subjects joined in. These subjects also reported higher levels of body dissatisfaction and shame at the end of the study than did their counterparts in the control condition.

"We've also had wars on drugs, obesity, idleness, poverty, oil-price speculators, science, saturated fat (part of the "battle of the spreads"), and Waitrose (the aggressor was M&S)... Then, of course, there's the "war on terror", George W Bush's response to the terrorist attacks of 11 September 2001."

Botched autocorrects are a byproduct of a technological convenience that allows typing on the go, even when the message does not always come out as planned. Yet as autocorrect technology has become more advanced, so have its errors. Tech companies like Google, Facebook and Apple employ dozens of linguists - or "natural language programmers," as they are known - to analyze language patterns and to track slang, even pop culture. And they can do amazing things: correct when you hit the wrong keys (the "fat finger" phenomenon) and analyze whom you are texting, how you have spoken with that person in the past, even what you've talked about. Apple's iOS 8 operating system, released in September, even purports to know how your tone changes by medium - that is, "the casual style" you may use in texting versus "the more formal language" you are likely to use in email, as the company put it in a statement. It adjusts for whom you are communicating with, knowing that your choice of words with a buddy is probably more laid-back than it would be with your boss. Your smartphone may now be able to suggest not just words but entire phrases. And the more you use it, the more it remembers, paying attention to repeated words, the structure of your sentences and tone.