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Powerful people think they are taller than they really are, new study finds | Newsroom ... - 7 views

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    ""Although a great deal of research has shown that more physically imposing individuals are more likely to acquire power, this work is the first to show that powerful people feel taller than they are," says Michelle M. Duguid, PhD ... In a series of three experiments, the researchers found a definite correlation between feeling powerful and feeling tall, and even suggest that future research may want to examine whether employers should consider placing short high-ranking workers in higher offices to raise their psychological sense of power. "Height is often used as a metaphor for power," Duguid says ... "These findings may be a starting point for exploring the reciprocal relationship between the psychological and physical experiences of power," Duguid says." Full study (free PDF): http://j.mp/yxfnPV
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Lifelong brain-stimulating habits linked to lower Alzheimer's protein levels - 2 views

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    "[In] A new study led by researchers at the University of California, Berkeley ... Brain scans revealed that people with no symptoms of Alzheimer's who engaged in cognitively stimulating activities throughout their lives had fewer deposits of beta-amyloid, a destructive protein that is the hallmark of the disease. ... While previous research has suggested that engaging in mentally stimulating activities - such as reading, writing and playing games - may help stave off Alzheimer's later in life, this new study identifies the biological target at play. ... Notably, the researchers did not find a strong connection between amyloid deposition and levels of current cognitive activity alone. "What our data suggests is that a whole lifetime of engaging in these activities has a bigger effect than being cognitively active just in older age," said Landau. The researchers are careful to point out that the study does not negate the benefits of kicking up brain activity in later years."
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Gossip isn't all bad - new study finds its social and psychological benefits - 9 views

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    "...a new study from the University of California, Berkeley, suggests rumor-mongering can have positive outcomes such as helping us police bad behavior, prevent exploitation and lower stress. ... Overall, the findings indicate that people need not feel bad about revealing the vices of others, especially if it helps save someone from exploitation, the researchers said. ... The study focused on "prosocial" gossip that "has the function of warning others about untrustworthy or dishonest people," said Willer, as opposed to the voyeuristic rumor-mongering about the ups and downs of such tabloid celebrities as Kim Kardashian and Charlie Sheen."
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Mom\'s love good for child\'s brain - Washington University - 2 views

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    "School-age children whose mothers nurtured them early in life have brains with a larger hippocampus ... For the current study, the researchers conducted brain scans on 92 of the children who had had symptoms of depression or were mentally healthy when they were studied as preschoolers. The imaging revealed that children without depression who had been nurtured had a hippocampus almost 10 percent larger than children whose mothers were not as nurturing. ... Although 95 percent of the parents whose nurturing skills were evaluated during the earlier study were biological mothers, the researchers say that the effects of nurturing on the brain are likely to be the same for any primary caregiver - whether they are fathers, grandparents or adoptive parents."
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Regional English, Tweet by Tweet - NYTimes.com - 2 views

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    "According to a paper delivered at the annual meeting of the American Dialect Society in January by Brice Russ, a graduate student at Ohio State University, the 200 million or so messages posted each day in the supposedly placeless world of Twitter may end up being a rich source of information about regional difference. ... it may allow them to track linguistic patterns on a vast scale and in something close to real time, identifying phenomena that can then be investigated more deeply by traditional fieldwork."
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Can Facebook Save A Dying Language? @PSFK - 6 views

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    Margaret Noori, a professor at the University of Michigan is exploring the implications of bridging the digital divide to use social media as a linguistic preservation tool. Noori's studies are centered around Anishinaabemowin, the native language of the Ojibwe, Michigan's indigenous population.
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University of Florida News - The Etymology of "Schmooze" - 1 views

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    Linguist Lounge: what we do
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New Demotic Dictionary Translates Lives of Ancient Egyptians - NYTimes.com - 0 views

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    "Ancient Egyptians did not speak to posterity only through hieroglyphs. ... people in everyday life spoke a different language and wrote a different script, a simpler one that evolved from the earliest hieroglyphs. ... Now, scholars at the Oriental Institute of the University of Chicago have completed almost 40 years of research and published online the final entries of a 2,000-page dictionary that more than doubles the thousands of known Demotic words."
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Email traffic gives clues to workplace threats - 1 views

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    Employees carrying out an insider attack at work can be identified from the language they use in emails, according to psychologists. The Lancaster University study found that an analysis of the email language of employees within an office environment managed to identify 80 to 90 per cent of those actively stealing confidential information and passing it to a provocateur. Their analysis found that the attackers were much more self-focused, using words like "me," "my" and "I" and they used more negative language compared with typical co-workers. They also found that employees conducting an insider attack reduced the extent to which they mimicked the language of their co-workers. This reduction in mimicry, which suggests an inadvertent social distancing by the attackers, increased over time, such that by the end of simulation, it was possible for the researchers to use the combined metrics to identify 92.6% of insiders.
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Infants Mimic Unusual Behavior When Accompanied by Language - 1 views

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    A new Northwestern University study shows the power of language in infants' ability to understand the intentions of others. The results, based on two experiments, show that introducing a novel word for the impending novel event had a powerful effect on the infants' tendency to imitate the behavior. Infants were more likely to imitate behavior, however unconventional, if it had been named, than if it remained unnamed, the study shows. Sandra Waxman, co-author of the study, states, "This is the first demonstration of how infants' keen observational skills, when augmented by human language, heighten their acuity for 'reading' the underlying intentions of their 'tutors' (adults) and foster infants' imitation of adults' actions."
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Enough With Baby Talk: Infants Learn From Lemur Screeches, Too - 0 views

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    New research suggests that 3-month-old human babies can use lemur calls as teaching aids. The findings hint at a deep biological connection between language and learning. But not everyone agrees that the new work shows that primate sounds can stimulate a child's linguistic instinct. "This work tells us that sounds that are more like human language are more effective," says , a psychologist at the University of California, Davis. "What is more controversial is why they are effective." She says it's still unclear whether the primate sounds are stimulating some deep linguistic circuit in the brain or just getting the babies to look.
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Linguists Identify 15,000-Year-Old "Ultra-Conserved" Words - 1 views

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    "You, hear me! Give this fire to that old man. Pull the black worm off the bark and give it to the mother. And no spitting in the ashes!" It's an odd little speech. But if you went back 15,000 years and spoke these words to hunter-gatherers in Asia in any one of hundreds of modern languages, there is a chance they would understand at least some of what you were saying. That's because all of the nouns, verbs, adjectives and adverbs in the four sentences are words that have descended largely unchanged from a language that died out as the glaciers retreated at the end of the last Ice Age. Those few words mean the same thing, and sound almost the same, as they did then. While traditionally, it's been thought that words can't survive for more than 8,000 to 9,000 years, a team of researchers from the University of Reading has come up with a list of two dozen "ultraconserved words" that have survived 150 centuries. It includes some predictable entries: "mother," "not," "what," "to hear" and "man." It also contains surprises: "to flow," "ashes" and "worm." The existence of the long-lived words suggests there was a "proto-Eurasiatic" language that was the common ancestor to about 700 contemporary languages that are the native tongues of more than half the world's people.
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A Syllable that everybody can recognize? - 0 views

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    The syllable "huh" is universally recognizable!
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Light Warlpiri: The New Language In Australia - 0 views

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    University of Michigan professor Carmel O'Shannessy has discovered a language born just a few decades ago. "Light Warlpiri" is spoken in the aboriginal community of Lajamanu in the Northern Territory of Australia.
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Pakistan's 'Burushaski' Language Finds New Relatives - 0 views

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    Research by professor Ilija Casule of Macquarie University in Sydney, Australia shows that Burushaski, a language spoken by about 90,000 people in a remote area of Pakistan is Indo-European in origin, and not a linguistic isolate, as previously thought. He explains how 20 years of research has tied this isolated group of people to a migration that started in the Balkans and moved East 3,000 years ago.
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"'Friend' is a Verb," in the APA Newsletter on Philosophy and Computers (Fall 2012) - 0 views

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    In this essay, D.E. Whittkower, in the Dept. of Philosophy at Old Dominion University, attempts to establish that social media communications constitute a secondary literacy, which shares many of the features of spoken language ("orality"). Whittkower's discussion of Facebook, in particular, is thought-provoking; he suggests that the site is a "remarkably well-suited site for the activity of friendship," providing opportunities for relationships and interests to grow and intensify and for participants to engage in linguistic and post-linguistic social grooming.
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Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
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