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kourtneykwok20

Bilingualism: How we turn on and off languages -- ScienceDaily - 1 views

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    This article is about how a team of researchers has discovered the distinct computations that occur when we switch between different languages.
ondineberg19

Why the baby brain can learn two languages at the same time - 1 views

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    This source discusses how babies have such ease at learning two languages simultaneously. Intersting findings: - Babies begin learning language in the womb. They are more comfortable with the language(s) the mother spoke while she was pregnant. - Code switching is actually normal and not a negative aspect of being bilingual. It just shows the ease at which one can switch from one task to the next.
seanuyeno19

Language shapes how the brain perceives time -- ScienceDaily - 2 views

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    This article talked about how language has an influence on how we perceive time. Researchers first found this to be true in bilinguals, as they are capable of code-switching. After, researchers were able to identify that each language perceives time in different durations. Also, bilingual speakers, when switching between languages, use the specific time duration measure of that language.
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    Some languages, like Swedish and English, describe time as length. Other languages, like Spanish and Greek, describe time as size. These differences in language lead to differences in how people perceive time. Spanish-Swedish bilinguals' perception of time changes depending on the language they are thinking in.
Lara Cowell

Creating Bilingual Minds - 1 views

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    In this TED-Talk, Dr. Naja Ferjan Ramirez, linguistics professor at the University of Washington and a specialist in the brain processes of children 0-3 years, lays out the benefits of bilingualism, tells how to optimize language learning to achieve better acquisition, and dispels some common concerns about the cons of creating a bilingual child. No surprises here: start early, and create conditions where babies are exposed to the desired target languages-this will enable babies to process the sounds of dual languages, not just one. Ideally, babies will have frequent, social interactions with fully-competent, fluent speakers of the target languages. Ramirez also mentions a major cognitive benefit to bilingualism: a strengthened prefrontal cortex: the area of the brain that deals with task-switching and flexible thinking.
juliettemorali23

In Defence of Creole: Loving our Dialect | Outlish Magazine - 0 views

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    This article explains Trinidad Creole English, or TCE, from the perspective of a native TCE speaker. Karel Mc Intosh demonstrates her passion for TCE along with the challenges that come with it. TCE speakers love their "broken English." It is a part of their culture and identity. Although it is a comfortable way of conversing with each other, TCE speakers are looked down upon by those who do not understand it and are not used to it. This causes many TCE speakers to code switch, which means speaking with an accent in relaxed settings and speaking proper English in more formal settings. Intosh describes her experiences as a TCE speaker and states her opinion on the negative perception that follows it.
Lara Cowell

How Language Seems to Shape One's View of the World - 5 views

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    Read this full article: "seems" is the operative word, as linguists are NOT in agreement that language definitively shapes how we see the world. If you want to learn another language and become fluent, you may have to change the way you behave in small but sometimes significant ways, specifically how you sort things into categories and what you notice. Researchers are starting to study how those changes happen, says Aneta Pavlenko, a professor of linguistics at Temple University. If people speaking different languages need to group or observe things differently, then bilinguals ought to switch focus depending on the language they use. That's exactly the case, according to Pavlenko. For example, she says English distinguishes between cups and glasses, but in Russian, the difference between chashka (cup) and stakan (glass) is based on shape, not material. One's native language could also affect memory, says Pavlenko. She points to novelist Vladimir Nabokov, who was fully trilingual in English, French and Russian. When Nabokov started translating his first memoir, written in English, into Russian, he recalled a lot of things that he did not remember when writing it in English. Pavlenko states that "the version of Nabokov's autobiography we know now is actually a third attempt, where he had to recall more things in Russian and then re-translate them from Russian back into English." Lena Boroditsky, an associate professor of cognitive science at the University of California, San Diego, has studied the differences in what research subjects remember when using English, which doesn't always note the intent of an action, and Spanish, which does. This can lead to differences in what people remember seeing, which is potentially important in eyewitness testimony, she says. However, not all linguists agree that language affects what we notice. John McWhorter,, a linguist at Columbia University, acknowledges such differences but says they don't really matter. The experim
Ryan Catalani

YaleNews | Tuning out: How brains benefit from meditation - 9 views

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    "Experienced meditators seem to be able switch off areas of the brain associated with daydreaming as well as psychiatric disorders such as autism and schizophrenia ... Less day dreaming has been associated with increased happiness levels ... experienced meditators had decreased activity in areas of the brain called the default mode network, which has been implicated in lapses of attention and disorders such as anxiety, attention deficit and hyperactivity disorder, and even the buildup of beta amyloid plaques in Alzheimer's disease."
Lisa Stewart

Chinglish: Caught in the Crossfire - Lingua Franca - The Chronicle of Higher Education - 3 views

  • It is time to stop ridiculing Chinglish and to study its patterns and the freedom it announces. For better or worse, it is the future of China.
Lara Cowell

Light Warlpiri: The New Language In Australia - 0 views

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    University of Michigan professor Carmel O'Shannessy has discovered a language born just a few decades ago. "Light Warlpiri" is spoken in the aboriginal community of Lajamanu in the Northern Territory of Australia.
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
  • ...33 more annotations...
  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Lara Cowell

Unpacking the Science: How Playing Music Changes the Learning Brain - 2 views

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    This article examines Nadine Gaab's 2014 study which established a connection - in both children and adults - between learning to play an instrument and improved executive functioning, like problem-solving, switching between tasks and focus. The article also cites the research of neuropsychologist Ani Patel, who advances the OPERA theory of music's benefits for learning. Patel notes "music is not an island in the brain cut off from other things, that there's overlap, that's the 'O' of OPERA, between the networks that process music and the networks that are involved in other day-to-day cognitive functions such as language, memory, attention and so forth," he says. "The 'P' in OPERA is precision. Think about how sensitive we are to the tuning of an instrument, whether the pitch is in key or not, and it can be painful if it's just slightly out of tune." That level of precision in processing music, Patel says, is much higher than the level of precision used in processing speech. This means, he says, that developing our brains' musical networks may very well enhance our ability to process speech. "And the last three components of OPERA, the 'E-R-A,' are emotion, repetition and attention," he says. "These are factors that are known to promote what's called brain plasticity, the changing of the brain's structure as a function of experience."
Lara Cowell

Trying To Change, Or Changing The Subject? How Feedback Gets Derailed - 0 views

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    Author Sheila Heen, along with Douglas Stone, recently wrote a book called Thanks for the Feedback: The Science and Art of Receiving Feedback Well. One of their chapters focuses on a phenomenon called "switchtracking": when "someone gives you feedback, and your reaction to that feedback changes the subject." Heen notes switchtracking is a pattern in feedback conversations "so common that it's instantly recognizable." "The first person stays on their own track. The second person actually smoothly switches to a different topic, which is their own reaction to the feedback, and often the feedback that they have themselves for the first person," Heen says. "They just get further and further apart ... And they don't even realize that they're going in different directions." Four pieces of take-away advice for effective feedback: 1. Try A Post-it We're always trying to get people to pay attention, but there's some research showing that we have a powerful (and affordable) weapon at our disposal: the Post-it note. 2. Assume Positive Intent Assume positive intent when receiving feedback: concentrate on the substance of the feedback, rather than questioning the giver's intentions! 3. To Get Someone's Attention ... Try Whispering In Their Right Ear. People are more likely to comply with a request when it was whispered in their right ear. 4. When Giving Feedback, Flatter First If you can boost a person's self-esteem before giving them constructive criticism, they might be more receptive to it.
cgoo15

Two Tongues, One Brain: Imaging Bilingual Speech Production - 0 views

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    This review considers speaking in a second language from the perspective of motor-sensory control. Previous studies relating brain function to the prior acquisition of two or more languages (neurobilingualism) have investigated the differential demands made on linguistic representations and processes, and the role of domain-general cognitive control systems when speakers switch between languages.
cgoo15

The Benefits of Bilingualism - 2 views

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    Studies show that bilinguals are "smarter" than monolinguals as it improves cognitive skills. Because bilinguals have to switch languages often, it requires one to monitor the environment which constantly keeps the brain active. 
krystinwong15

Think You're Multitasking? Think Again - 1 views

shared by krystinwong15 on 03 Dec 14 - Cached
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    Don't believe the multitasking hype, scientists say. New research shows that we humans aren't as good as we think we are at doing several things at once - but it also found a skill that gives us an evolutionary edge. Researchers say humans are merely very good at switching their attention from task to task.
Lara Cowell

The Reading Brain in the Digital Age: The Science of Paper versus Screens - 0 views

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    How exactly does the technology we use to read change the way we read? How reading on screens differs from reading on paper is relevant not just to the youngest among us, but to just about everyone who reads-to anyone who routinely switches between working long hours in front of a computer at the office and leisurely reading paper magazines and books at home; to people who have embraced e-readers for their convenience and portability, but admit that for some reason they still prefer reading on paper; and to those who have already vowed to forgo tree pulp entirely. As digital texts and technologies become more prevalent, we gain new and more mobile ways of reading-but are we still reading as attentively and thoroughly? How do our brains respond differently to onscreen text than to words on paper? Should we be worried about dividing our attention between pixels and ink or is the validity of such concerns paper-thin?
tylerohata16

Does music help you focus? Yes, but only if you like the music - 0 views

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    When people listen to a preferred or a favorite song, they are able to connect better to the part of the brain called the default mode network, which is tied to how humans are able to switch between thinking about what's going on around them and their self-referential thoughts.
Lara Cowell

What Does It Mean to 'Sound' Black? - 0 views

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    To speak or write Black English with any level of fluency requires diligence and, more often than not, a familiarity that is both embodied and acculturated. The language ebbs and flows temporally, but also along lines of class, region, and even national origin (after all, Americans are not the only people-black or otherwise-to speak English). Black English is, like standard American English, a language worthy of both speech and study. It is distinct and recognizable, a code of speech that can function as much as a signal of authenticity or belonging as it does a way to relay words.
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