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lexiejackson21

Shanghai Is Trying to Untangle the Mangled English of Chinglish - 0 views

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    Chinglish signage (signs originally in Mandarin but oddly translated to English) is being "cleaned up." Meaning that about 400,000 street signs' odd English phrases were replaced with ones to make sense. Many enemies of Chinglish say that laughing at its poorly translated signs and other mis-translations are instead humiliating. However, there are many that believe Chinglish to be its own language that, while it sounds odd to the Western ear, is directly able to translate the lyrical aspect of Mandarin.
Lara Cowell

The Chinglish Files by Oliver Lutz Radtke - 1 views

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    This website, five years in the making, documents humorous uses of Chinglish: spoken or written English that reflects L1= Chinese influence. Radtke's collection of signage has been documented in two books: _Chinglish: Found in Translation_ and _More Chinglish: Speaking in Tongues_. Thanks to Kayla LaRieu for sharing!
Lara Cowell

Using Typography to Hack Your Brain - 0 views

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    As well as making signage clearer, it's been shown that an easy-to-read typeface might convince your brain that a given task is easier to perform because information printed in a legible typeface ostensibly requires less mental effort to understand and process. Interestingly, some studies suggest when words are harder to process, people pay more attention to what the words actually say; because of that, the memory trace becomes stronger, aiding comprehension and retention. Printing something in hard-to-read font increases "desirable difficulty," the addition of an obstruction to the learning process that requires you to put in just enough effort, which leads to better memory retention and deeper cognitive processing." For those of you who might be interested in testing desirable difficulty out, the author suggests an experimental design.
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