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Lara Cowell

Using Typography to Hack Your Brain - 0 views

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    As well as making signage clearer, it's been shown that an easy-to-read typeface might convince your brain that a given task is easier to perform because information printed in a legible typeface ostensibly requires less mental effort to understand and process. Interestingly, some studies suggest when words are harder to process, people pay more attention to what the words actually say; because of that, the memory trace becomes stronger, aiding comprehension and retention. Printing something in hard-to-read font increases "desirable difficulty," the addition of an obstruction to the learning process that requires you to put in just enough effort, which leads to better memory retention and deeper cognitive processing." For those of you who might be interested in testing desirable difficulty out, the author suggests an experimental design.
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