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"as the number of second- and third-generation Hispanic-Americans skyrockets, the perennial runner-up is embracing a new strategy - English-language subtitles and Spanglish - to attract deep-pocketed viewers and the advertisers who covet them.... Bilingual Hispanics, defined as speaking English more than Spanish or Spanish and English equally, are 82 percent of the United States Hispanic population... Shows that incorporate both languages and cultures can hook multiple generations."

In a 2011 survey, Renee Engeln, Professor of Psychology at Northwestern University and a colleague found that more than 90 percent of college women reported engaging in fat talk - despite the fact that only 9 percent were actually overweight. In another, 2014 survey, she canvassed thousands of women ranging in age from 16 to 70. Contrary to the stereotype of fat talk as a young woman's practice, she found that fat talk was common across all ages and all body sizes of women. Engeln notes that fat talk is not a harmless social-bonding ritual. According to an analysis of several studies published in 2012 in the Psychology of Women Quarterly, fat talk was linked with body shame, body dissatisfaction and eating-disordered behavior. Engeln also found that fat talk was contagious. She ran an 2012 experiment where young women, "confederates" secretly working for the researchers, joined two other young women seated at a table to discuss magazine advertisements. The ads started out innocently enough. One was for an electronics store. Another was for a water purifier. But the third was a typical fashion ad showing a model in a bikini. In the control condition, confederates commented on the visuals in the background of the fashion ad, but avoided any mention of the model or her appearance. In the "fat talk" condition, the two confederates (neither of whom was overweight) commented on the model. One said: "Look at her thighs. Makes me feel so fat." The other responded: "Me, too. Makes me wish my stomach was anywhere near flat like that." Then it was our subjects' turn. In the control condition, when neither of our confederates engaged in fat talk, none of our subjects fat talked. But when our confederates engaged in fat talk, almost a third of the subjects joined in. These subjects also reported higher levels of body dissatisfaction and shame at the end of the study than did their counterparts in the control condition.

This story takes a look at other papers on JSTOR to outline how politicians can deploy metaphors, vocabulary, and rhetorical devices to frame the debate and sway voters and listeners. This is the first of a two part article. It describes, specifically, the similarities between political rhetoric and advertising techniques deployed by companies. In both instances, those using language are seeking to present a certain image of themselves.

Sarah Thomason, linguistics professor, estimates that by 2100, only 700 of the world's 7,000 languages will remain. Although this isn't a full article and mainly an advertisement for her lecture on this same subject, it will most likely be possible to find a full recording online after the event!

This article talks about the different marketing/persuasion tactics using language and what plays a role in convincing people.