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upty123 patel

Seo Articles and Blogs: World of Online Advertisement - 0 views

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    Online Marketing - Advertisment Campaigns
Andy Brudtkuhl

Official Google Webmaster Central Blog: Google's SEO Starter Guide - 0 views

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    A great starter guide for SEO - if you want to start learning, this guide is a great start.
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    Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.
Andy Brudtkuhl

Landing Pages & Free Templates - 0 views

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    Free landing page templates - but most importantly a quick overview on what a landing page is and why you need to use them.
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    A landing page is a special page created for the express purpose of "converting" website visitors - to get those visitors to take some action such as filling out a lead form or subscribing to a newsletter. If, for instance, you were running an ad campaign to generate leads online, you would point the ad to your landing page, rather than to your home page where the visitor might get lost or frustrated.
Andy Brudtkuhl

A 7 Step Guide to getting more Comments - 0 views

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    A great guide on trying to get more user interaction with your blog or website. Comments are the first and easiest way to start a discussion... Discussions with your community are KEY to an effective web strategy.
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    But even when your blog software hands you all your commenting capabilities, there are other things you can and should do to get people to comment. So here it is: the 7 step guide to getting more comments.
Andy Brudtkuhl

27 Features That Make Google Analytics Best of Breed - 0 views

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    Google Analytics tips - ESSENTIAL knowledge for an effective web strategy
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    So you've just gotten access to the shiny new version of Google Analytics? Here are the 27 essential features of the best analytics software money can buy (it's free, of course), and how to utilize them to your advantage.
Andy Brudtkuhl

Reducing Customer Anxiety About Products on Product Pages - 0 views

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    Great insight into customer anxiety and its effects on e-commerce conversion rates. This is a great resource for increasing your conversion rates in your ecommerce strategy.
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    The e-tailing group conducted a consumer survey last summer and found that product descriptions were the most important to help make a purchase decision, followed by the merchant's guarantee, stock availability and quality of images. (One can assume for certain categories like jewelry and apparel, images are even more important).
Terry Leigh Britton

DomainCheapsters.com - Rock Bottom Prices on Domain Names - 0 views

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    Though registered via GoDaddy, the owner of this site (a GoDaddy affiliate) has lowered his prices to rock-bottom rates.
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    This seems darn good - run by Brian Johnson of Commission Ritual fame.
Andy Brudtkuhl

As Your Content Expands, Things Get Easier - 0 views

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    Great post on content strategy
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    I encourage clients, associates and even friends to create content-rich sites for whatever they specialize in with the purpose of building an audience and forging relationships. The type of content aside, the way to create a popular web property is to slowly grow larger over time in an organized, attractive layout with uniquely useful material focused on your niche.
laura marquez

How to Grow as a Web Designer | Webdesigner Depot - 0 views

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    "How to Grow as a Web Designer"
Andy Brudtkuhl

6 tips to win back inactive subscribers - 0 views

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    If you use software like aWeber you will get great statistics on whether your email was opened and if they clicked on anything... If you are getting a low read rate chances are you need to modify/tweak your Subject Line.. aWeber does a great job of cleaning out your lists when email becomes inactive.. Checking into these statistics is important to keep your email marketing campaign fresh. This post has some details on "reactivating" your *dead* lists.
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    How many email messages did you send out in your last campaign? Really? That many? Wow! Now, how many of your recipients actually opened or clicked on your email? Yeah, that's a different story. Remember that with email, size doesn't really matter. Performance is what counts, not just for your email program and its bottom line but also for your sender reputation. A reactivation campaign is the answer here, and it's just as important as any acquisition campaign. It will help you clean out the dead wood, re-energize your list and reclaim some of the money you spent acquiring and engaging those addresses in the first place.
Andy Brudtkuhl

How Did Target Miss My Inbox? - 0 views

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    If you've read this post thus-far, you know that Target can join feedback loops (though not for Gmail) and clean its list, which it's already doing. It can also look into optimizing its HTML design for "images off." Beyond this, Target can also: 1. Become authenticated 2. Segment non-responders and market less frequently 3. Segment non-responders and attempt to re-activate them through a "win-back" email, otherwise remove them from the list
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    Great points on getting your emails past spam filters. Our suggestions... Don't be too flashy.. Be succinct.. Use only Opt-In Lists... And Use aWeber!
laura marquez

Random Arrows - Stop bitching about SEO and make better websites - 0 views

  • A lot of SEO work is correcting mistakes made by web designers Web designers commonly create websites that don’t have friendly URLs. They create sites that contain no keywords and use “Welcome to COMPANY NAME” as the title tag and H1 on the homepage. They create sites that have dull content that focuses on how wonderful the website owner is - because they abdicate responsibility for creating content to clients with no advice on how to do it well. SEO consultants then get paid to offer useful advice like “had you though of having something interesting on your site?” and “had you thought of having friendly URLs” and “perhaps we should add a blog”.
Mike Templeton

Ditch your website and focus on blogging in 2009 - 0 views

  • With a good blog you can embed all the outpost content you want and give life to your Web presence by focusing on what’s new and exciting
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    The days of a long-standing, static website are over. Start a blog (preferably integrated with your website) and start leveraging the power of these tools to bring fresh content and high-relevance to your website.
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    In 2009, an active blog at the centre of your Web presence says that you are ready to have an engaging conversation with your ideal guest today. As such, your blog needs to become the centre of your online Web presence, and that means it's time to prioritize your marketing efforts in the new year.
Andy Brudtkuhl

The local ad opportunity (and the danger of losing it) « BuzzMachine - 0 views

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    We've been saying this for years... Even "local" businesses need a web strategy.. Does yours?
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    In these stats lies a big - but fleeting - opportunity: serving local businesses by helping them use online well. By this, I don't mean doing what local newspapers have been doing: trying to sell them display or directory ads, just as they did in papers but in a new medium. Instead, I mean redefining what it means to help them succeed online. This might mean helping them place ads smartly on Google with good SEO (see Fred Wilson's tweet out of our New Business Models for News Summit at CUNY). It might mean finding was to help local businesses interact more meaningfully with their own communities.
Andy Brudtkuhl

The SEO Process Chart - 0 views

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    You typically have to create some number of social interactions to leave the trail of signals of quality to make Google want to trust a site enough to put it in front of a large traffic stream, especially if you are starting a brand new site and are trying to operate within Google's guidelines. As Bob Massa says "search engines follow people."
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    There are two points in this post that I want to emphasize... First off SEO is an ongoing process. There isn't a magic trick that pushes your site to the top of rankings. It takes work.. Rinse & Repeat. Analyze & Tweak. Secondly there is a great point that if you hire an SEO expert you will get your site in front of the thousand other relevant people in your niche. This is very hard and takes a lot of work. So, you should create Outposts. Creating outposts is part of a content marketing strategy where you distribute your content among various networks to build up multiple sources of traffic... Great quote from Bob Massa explains it perfect!
Andy Brudtkuhl

Products | Clickable.com - 0 views

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    Great tool for bigger Search Engine Marketing campaigns
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    Clickable's immediate activation and intuitive user experience make it easy to manage pay-per-click marketing across all major ad networks. Powerful recommendations and reporting make you more efficient, effective and confident with your search advertising - even at first login.
Andy Brudtkuhl

New SEO reports for Google Analytics - Yoast - Tweaking Websites - 0 views

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    wow
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    In this article I'll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn't possible in Google Analytics to get good SEO related reports. The reports I did get were these: * An overview of keywords during a specific period and (after clicking) the landings page on which visitors landed after clicking on the Google result. * An overview of the 'Entrance Keywords' of a specific page.
Andy Brudtkuhl

Media Philosopher » Why Social Media Measurement is like Gourmet Cooking - 0 views

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    This topic is constantly coming up... How can you measure the ROI of social media?
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    It is easy to predict that we will be talking a lot more about social media measurement and ROI in 2009. The question of ROI becomes more important when there is a market transition from an established form or investment (i.e. traditional media) to an emerging form like social media. Even though the ROI of current or traditional investments may be no less certain, the test is always a higher one to justify a change.
Andy Brudtkuhl

The Social Media Monitoring Funnel - Social Monitoring Flowchart - 0 views

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    Social Monitoring Tools, Keyword Targeting, Noise Elimination, Refined Mentions, Analysis, Take Action... The Social Media Monitoring Funnel is a great guide
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    The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.
Andy Brudtkuhl

A Social Media Strategy for Restaurants - 0 views

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    Great social media strategies for resaurants
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    The financial crisis is likely to hit the fine dining industry very hard. Already there have been reports of exclusive London restaurants slashing their prices in order to maintain a steady flow of clientele and therefore subsequent cashflow. Competing on price, however, is never a wise, or usually profitable, strategy, so dining establishments need to look for alternate ways to bring in the customers. One easy way is to develop a social media strategy to connect with your customers and create a community of regular diners.
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