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Great insight into customer anxiety and its effects on e-commerce conversion rates. This is a great resource for increasing your conversion rates in your ecommerce strategy.

The e-tailing group conducted a consumer survey last summer and found that product descriptions were the most important to help make a purchase decision, followed by the merchant's guarantee, stock availability and quality of images. (One can assume for certain categories like jewelry and apparel, images are even more important).

New Paypal Developer portal, with forums and lots of new goodies.

If you run an ecommerce site or have clients that do so, this is a great resource for analyzing and configuring your landing pages based on the motivation of the customer.

Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.

All kinds of tools to track twitter links... Great resources

Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing pages can deepen your audience interaction and increase your conversion rate.