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Now let us again do a quick recap on what are the companies for which local SEO is a good idea? If you want to reach the local consumer base, the local SEO is the ideal solution for you. Since it focuses on a certain geographical area, you have better opportunities to concentrate on the specific needs of that community. This is why the local SEO is a must for a company that sells products to a specific geographical area.

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In this article I'll use the SEO filter, made by Andé Scholten, to make some new interesting SEO reports in Google Analytics. I realized that the data, provided by the filter, had given me some new opportunities. It wasn't possible in Google Analytics to get good SEO related reports. The reports I did get were these: * An overview of keywords during a specific period and (after clicking) the landings page on which visitors landed after clicking on the Google result. * An overview of the 'Entrance Keywords' of a specific page.

Great tips on Local SEO for niche and small biz. Good copy goes a long way for local SEO but so are inbound links...

I know this Local SEO guides have been written many times by others, so I'll try to cover it well enough so readers don't feel the need to read more Local SEO tips and waste more time.

SEO and analytics tools you may not use - and are priced very well... FREE!

If you've done much publishing on the web, you're probaly already familiar with Search Engine Optimization, or SEO. However, many web workers stick with the same small handful of SEO tools. There are quite a lot of them available online for free, and testing keywords and looking at analytics across multiple tools can make a lot of sense, especially since optimizing them is an inexact science.

Companies invest thousands and sometimes tens of thousands of dollars per month into improving their natural search engine visibility. At times, certain influences or perspectives occasionally evolve to work directly against the efforts of the professional SEO consultant. Here I'll describe three scenarios and hopefully help companies avoid the unfortunate expense of sabotaging their own SEO investment.

The first thing clients say to me when requesting SEO is invariably centered around rankings. "I want to be position so and so, for such and such a keyword." And I am certain that this is a situation familiar to many of you providing SEO services. However, search isn't always about ranking. And rankings aren't an overnight success story - they take time to achieve. In the meantime there need to be other indicators of success. There are a range of metrics possible to use to act as such indicators, many of which are key to gauging small business SEM success. Ranking high for "xyz" may deliver huge volume of visitors, but not sales. On the other hand, capturing niche rankings for "uvwxyz" and "abcdefg" may deliver less traffic, but actually better sales, not to mention may be easier to achieve in a shorter lead time.

Great insight on changes coming to Google's algorithm. This has the potential to have huge impacts on your SEO and overall Web Strategy

Google's about to make search engine optimization (SEO) into marketing, for good. How? They've been slowly adding user behavior to their ranking algorithm. Bet on far bigger changes after January 1st.

Some great quick tips on SEO.. This answers many "beginners" questions...

To show you what I mean, here's a list of SEO questions that I get asked all the time, along with what the answer depends upon, and then a quick answer based on the various factors that might be involved:

With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.

With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.

Start with goals for well defined outcomes

Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it's important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news & PR content at regular intervals can demonstrate the effect of content promotion and link building.

Luckily, you don't have to keep up with every detail. But there are some important SEO trends you should know about as we go further into 2009. I'll break the list down into two sections - Strategy and Tactics and Industry/Big Picture Trends - and then turn it over to you at the end.

Great tips on developing an organic SEO strategy - aka the BEST SEO STRATEGY

When you set out to build your site content, keyword research and educated guesses about keyword relevance are often necessary initial steps.

You typically have to create some number of social interactions to leave the trail of signals of quality to make Google want to trust a site enough to put it in front of a large traffic stream, especially if you are starting a brand new site and are trying to operate within Google's guidelines. As Bob Massa says "search engines follow people."

There are two points in this post that I want to emphasize... First off SEO is an ongoing process. There isn't a magic trick that pushes your site to the top of rankings. It takes work.. Rinse & Repeat. Analyze & Tweak. Secondly there is a great point that if you hire an SEO expert you will get your site in front of the thousand other relevant people in your niche. This is very hard and takes a lot of work. So, you should create Outposts. Creating outposts is part of a content marketing strategy where you distribute your content among various networks to build up multiple sources of traffic... Great quote from Bob Massa explains it perfect!

A couple insights to future Google additions to their ranking algorithm: brands as noise filters and relationship awareness. Exciting stuff....

If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on...never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google's agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies - one on brands [15], and another on word relationships [16

Great post about the importance of content in a small biz SEO strategy

anking well in the search engines when prospects are out there searching for the kinds of solutions you provide has become an essential component of the marketing mix... When it comes to simple SEO for your small business remember this math formula - Content+Competition+Customer = Conversion

Why online presence

Why Seo?

A great starter guide for SEO - if you want to start learning, this guide is a great start.

Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing. We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.

Good intro into SEO for New Media

Some great insights into SEO for New Media... Excellent thoughts and best practices from some gurus in the space...

This is actually a very good overview of link building and SEO strategies with MANY actionable tips and techniques.

I can definitely recommend this webinar if you are interested in picking up some good, useful information on SEO and link building with many methods to improve page ranking and popularity, both on a domain and on an individual page as well.