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This topic is constantly coming up... How can you measure the ROI of social media?

It is easy to predict that we will be talking a lot more about social media measurement and ROI in 2009. The question of ROI becomes more important when there is a market transition from an established form or investment (i.e. traditional media) to an emerging form like social media. Even though the ROI of current or traditional investments may be no less certain, the test is always a higher one to justify a change.

Know your objectives in advance. Start small, when possible: think "proof of concept." Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently.

SEO success - traditionally measured by target keyword rankings and traffic - should be measured by ROI instead

Start with goals for well defined outcomes

Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it's important to match the purpose for the effort with specific metrics. For example, if improving brand visibility is a goal, then documenting brand mentions in connection with news & PR content at regular intervals can demonstrate the effect of content promotion and link building.

What we, as intelligent marketers, need in the end is an econometric model that allows us to use multiple variables to determine the outcome of our social media campaign.

Dollars are a little tighter this year than last, so learning new ways to stretch marketing dollars is vital. Improving your landing pages so they convert more sales is a dynamite way to boost your Return on Investment (ROI). Here are a few tips for making your landing pages more effective. The goal is to make your landing pages more persuasive, more focused, more complete -- and provide the testing feedback needed to measure the success of your efforts.