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Andy Brudtkuhl

Best Internet Marketing Posts of 2008: Social Media, SEO, and More - 0 views

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    This is an AMAZING digest of internet marketing posts from 2008 covering SEO, Social Media tools and strategy, twitter, facebook, friendfeed, blogging etc. This is a must read for any internet marketer from beginner to advanced.
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    Here's how this works: In the Internet Marketing Best Posts "series," I take posts that are typically timeless - they're not confined to a specific event or news occurrence - they're valuable for the long haul in terms of Internet Marketing and creative strategy. Hopefully, you'll see that these posts are still relevant in a few years down the road. These posts range from beginner to advanced with a greater emphasis on the more intermediate posts. I'd argue that if you're starting your Internet Marketing business with not much know-how, you should check out the 2007 posts; in fact, most may still find them relevant regardless of the skill level.
Billie Ginther

Two Lead Generation Strategies That Work : Inbound Marketing Strategies - 2 views

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    At the 2010 Inbound Marketing Summit in Boston, Bernie Borges was a panelist on the topic of "Driving More Qualified Leads into your Funnel." One of the questions from the audience was from a marketer who shifted his 2010 online marketing budget from paid to organic inbound marketing. He said that his lead performance had declined and asked for input on how to address it. He didn't give any other details, so Bernie gave his input from both a B2B and B2C perspective. Read more...
Andy Brudtkuhl

Video Marketing Satisfaction - Does Online Video Marketing Work? - 0 views

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    Goes to show that online video marketing definitely works - as if you hadn't guessed it yet.
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    The vast majority of those surveyed (95%) for the report, who have utilized online video as a marketing tool, were satisfied with online video marketing and expect to use it in the future.
Andy Brudtkuhl

Definitive Guide to Word of Mouth Marketing - 0 views

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    In it's simplest form Word of Mouth (WoM) Marketing is tapping into the conversations that occur between people to sell your product. The Word of Mouth Marketing Association (WoMMA) defines it as: Word of mouth marketing: Giving people a reason to talk about your products and services, and making it easier for that conversation to take place. Effective WoM strategies cultivate and amplify these conversations, understanding that they are the most powerful way to convince a consumer to buy your product.
Andy Brudtkuhl

Marketing Tips for Twitter - 0 views

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    Great tips on using twitter for social media marketing
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    Follow these ten basic strategies for improving your marketing effort on Twitter and you will notice a big difference in how much traffic Twitter can bring to your business. Marketing on Twitter is not difficult, but there are some basic rules that you need to follow if you want to be successful in such an endeavor. Whether you are selling a product or a service, or just trying to gain attention for your web presence, Twitter is an advantageous way to attract interest in who you are and what your company is all about.
Andy Brudtkuhl

Social Media Comes Of Age: Blackshaw Reflects On Marketing And The Web In 2008 - 0 views

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    Great rundown of social media and new media success in 2008
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    2008 was a newsworthy - albeit, topsy-turvy - year for marketers and researchers. Importantly, social media evolved from experimental sideline to a mainstream attraction. Twitter saw huge growth rates, Barack Obama rewrote the rules of digital marketing, and user-engagement, and "service is marketing" Zappos.com re-wrote new rules for building brands and rewiring e-commerce. Facebook trended upward, MySpace held steady, and reputation-broker Wikipedia continued marching to the top of Google search results.
not your business

Quirk eMarketing Textbook - the essential guide to online marketing - 0 views

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    Quirk eMarketing presents this 360 pages guide to online marketing which gives an overview on different fields of online marketing. It is designed to be used as well by learners as by more experienced marketers who like to use it as a quick reference book with lots of examples, check lists, etc.
anonymous

How to Use Social Media : The World :: American Express OPEN Forum - 0 views

  • Question: What do you think of Apple’s absence from any social media marketing whatsoever? Answer: It’s hard to find fault in Apple’s marketing strategy because they’ve done so well with it. They’ve done a great job at motivating their fans to do their social media marketing for them
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    Dan Zarrella is an award-winning social media and viral marketing scientist, writer, and speaker. His new book is The Social Media Marketing Book. In this interview I try to pin him down and tell me when to use specific social media platforms, services and practices to run a business.
Andy Brudtkuhl

New Way to Send Video Emails? - Inbox Ideas: Email Marketing Tips by AWeber - 0 views

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    Great way to use animated gifs for video representation in your email campaign. Use this for 360 product views, slideshows, etc... Only problem is no sound - but works in all major email clients (including web based clients like GMail)
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    Recently, someone took the idea of video email a step further and created an email marketing campaign that used video in a way that I hadn't thought feasible - and it displayed properly in nearly all major email programs!
Doug Mitchell

The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren't | Intern... - 0 views

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    Some quick hit items that may help you have a better web strategy in 2009.
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    Kind of a light hearted step by step for Internet Marketers. Usually I fly past any list of more than 10 items...but this one caught my eye thanks to Lisa Solomon at www.freemoneyhour.com.
Andy Brudtkuhl

Make the most of e-mail marketing - DMNews - 0 views

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    Some good tips
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    Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry pros zero in on the best tactics.
Andy Brudtkuhl

Social Media Optimization: 16 Rules Revisited - 0 views

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    Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.
John Holcombe

Free Affiliate Marketing Tips and Training - 0 views

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    Do you wonder why your affiliate marketing business has not taken off? The answer is really simple. The days of selling are over and days of teaching are here.
Andy Brudtkuhl

The Tao of Marketing - 0 views

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    Marketers must adopt an entirely new strategy -- more than that, an entirely new mindset. They must get away from trying to create new desires in people, trying to push and force themselves on people, trying to control people. Instead, find a more natural way. Find out what people want, and then give it to them. Offer them value, and they will appreciate that. Be a resource. Give things away. Don't force -- let them come to you, because of all the value you offer. Here's how:
Andy Brudtkuhl

Small Business Don't Get It-Still Failing to Invest in Search Marketing - 0 views

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    Search Marketing investment is a staple of an effective web strategy and the "build it and they will come" strategy does not work. No matter how good your product, content, or website is - they will not come unless you invest in your SEM web strategy.
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    It appears a large proportion of small business owners are still stuck in the "build it and they will come" mentality. The study highlights that most small businesses have developed websites, but have done little more to enhance their online business presence. According to the report, over 59% of small business owners who own websites don't use paid search marketing, and of those, a whopping 90% have never tried it.
Andy Brudtkuhl

RSS to Email: 3 Tips To Get You Started - 0 views

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    Now that the idea that RSS and email can and should coexist has taken hold, what can bloggers learn from the email marketing world and use to make RSS to email (even more) worth their while?
Andy Brudtkuhl

Bad Email Marketing | Get A New Browser - 0 views

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    An example of bad email marketing...
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    Let's start with the subject… They used the horribly generic "Newsletter" in their subject. What most people don't realize is the easiest way to fail at email marketing is to use generic, non-descriptive subjects in their emails. A subject must be compelling, brief, and indicate the content of the message. This fails at all three and it doesn't even indicate a brand. This will be passed up in most users' inbox.
Andy Brudtkuhl

11 Internet Marketing Skills That Must Be Second Nature - 0 views

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    There are certain skills that you must firmly grasp before you tell folks you're an internet marketer.
Andy Brudtkuhl

Best, Worst & Future Email List-Growth Tactics - 0 views

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    Exact Target also reported that email subscription via text messaging is the fastest growing list-building tactic among marketers. The company predicts that mobile capture - enabling consumers to subscribe to emails via their mobile phones - will increase 500%, more than any other growth tactic in 2009.Marketers also expect the practice of enabling subscribers to share email content with their social networks is expected to increase more than 348% in 2009.
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