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If you pay close attention to the source and the type of traffic you get in your blog, you should be able to find if the majority is from direct referral or organic traffics from search engines. Organic traffics from search engines convert good to CPC, but visitors who visit your site on regular bas

Great tips on developing an organic SEO strategy - aka the BEST SEO STRATEGY

When you set out to build your site content, keyword research and educated guesses about keyword relevance are often necessary initial steps.

At the 2010 Inbound Marketing Summit in Boston, Bernie Borges was a panelist on the topic of "Driving More Qualified Leads into your Funnel." One of the questions from the audience was from a marketer who shifted his 2010 online marketing budget from paid to organic inbound marketing. He said that his lead performance had declined and asked for input on how to address it. He didn't give any other details, so Bernie gave his input from both a B2B and B2C perspective. Read more...

Great post on content strategy

I encourage clients, associates and even friends to create content-rich sites for whatever they specialize in with the purpose of building an audience and forging relationships. The type of content aside, the way to create a popular web property is to slowly grow larger over time in an organized, attractive layout with uniquely useful material focused on your niche.

Interesting details on a Web Strategy Survey.. Some interesting details include: - More than 60% had a web strategy that looked at least 6 months out - Only 57% of respondents can say they are confident their existing strategy is effective - Most effective strategies were planned six months in advance

More than 130 internet stakeholders were surveyed in December of 2008 on how they are approaching their web strategy in the upcoming year. Survey respondents represented internet professionals at corporations of all sizes, non-profit organizations and agencies.

You're responsible for the direction of your online strategies for your company or organization, specifically using social media and computing tools to reach, connect, and build communities around your brand. Most folks at your company know this space is important, but don't know how to do it, they are relying on your expertise to think holistically, integrated, and strategically.

I would consider this especially if you don't have much time or knowledge in the world of SEO and "becoming organically findable on the web"

SEO success - traditionally measured by target keyword rankings and traffic - should be measured by ROI instead

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It's easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them. Another complication with discussing and sharing link building queries is that they're often tailored towards the linkable and shareable assets of a particular organization. Further, two businesses within the same vertical may have widely different linkable assets, and therefore will need to seek different link targets, which requires different queries.

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis hard to deny. Local search results don't play into this scheme. They have variables such as size of the map, and definition of a region's center that combine with trust, a citation, or sometimes what I call "sureness factors" to determine what businesses should be recommended.

Social Technologies are a Horizontal -Not A Vertical ApproachIt continues to amaze the market that such simple social technologies can impact the entire organization.  In fact, social technologies, at the core, allow people to connect to each other without a middle person in the way.  As a result, expect social technologies to impact every employee and customer touchpoint.   CMOs must prepare in their 2010 planning how to leverage social, not as a skunkworks but as a strategic shift in all communications.

Xinnovations is one of the exciting events in Berlin organized and and sustained by the Vision Tank of Berlin Web minds. Special highlights on the developer and app. scene: Corporate Semantic Web: On the Way to the Semantic Enterprise, Viral and Mobil Innovations. The End of Internet and the Beginning of viral mobility.

Hyperlocal search strategy is an often underlooked market for many local businesses - especially the local service industry. If you are a plumber in Des Moines, IA and you aren't in the "local listings" when you search "des moines, ia plumber" - than the people companies listed are stealing business from you... Even if you are the #1 organic search result

The top web search results are buried by three local search results. If you're a local business, and you want to get traffic, you'd better get placement in that 'three box' (or in some cases, 'ten box') that shows local results. On the bright side, this version of universal search gives you yet another way to hop, skip and jump right past all the other web search results. All you need to know is how to best position your site for a local search listing.

Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list

Great tips on building content outposts so your content can spread organically