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Social Monitoring Tools, Keyword Targeting, Noise Elimination, Refined Mentions, Analysis, Take Action... The Social Media Monitoring Funnel is a great guide

The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Each brand is different, each website is different, and where people talk about your company and what is being said is going to vary. With that in mind, I present to you the Social Media Monitoring Funnel.

At the 2010 Inbound Marketing Summit in Boston, Bernie Borges was a panelist on the topic of "Driving More Qualified Leads into your Funnel." One of the questions from the audience was from a marketer who shifted his 2010 online marketing budget from paid to organic inbound marketing. He said that his lead performance had declined and asked for input on how to address it. He didn't give any other details, so Bernie gave his input from both a B2B and B2C perspective. Read more...

Know your objectives in advance. Start small, when possible: think "proof of concept." Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently.

How to funnel website visitors into leads and customers and track the entire process.

Free Submissions Automation software and good information.