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Andy Brudtkuhl

Budgeting 2009 Web Strategy - Hosting - 0 views

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    Last year this time we posted about setting up a budget for your web strategy.. So, we decided to do the same this year. When we plan a web strategy for our clients it always includes a cost budget and time budget . Here's a generic version of our web strategy budget, including what 48Web budgets for our web strategy. This post turned out extremely long so we'll be releasing it in chunks - for easier reading. In this post we'll cover the hosting aspect of your web strategy.
Andy Brudtkuhl

Diigo Groups is Future of Social Bookmarking - 0 views

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    An intro to Diigo Groups and a call to join Diigo if you haven't yet. Oh.... and join the Web Strategy Group...
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    If you are a Diigo user (you *have* to be if you do Social Bookmarking) - check out the group I made today - Web Strategy. If you are interested in Web Strategy, Social Media, Internet Marketnig, etc… you are advised to join the group to share great articles and get in on the Web Strategy discussions.
Andy Brudtkuhl

The Best Things in Life are Free - 0 views

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    This is a great explanation of how you can start, run, and grow a business for free - with a good web strategy...
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    But in our evolving Web 2.0 world and with Google leading the way, the rules have changed: You can get something for nothing--and for entrepreneurs, that something can have a significant impact on their businesses. Today, the web is full of free tools to help entrepreneurs start, run and grow their businesses for next to nothing. It'll just cost you some time and an internet connection.
Andy Brudtkuhl

Joe The Plumber's Landing Page - 0 views

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    But one problem nags at me. Local merchants like "Joe The Plumber" usually don't have a web presence and many don't really even want one. But if you are going to buy cpc advertising, then you'll need a place for the clicks to go. The local ad agencies and local oriented web services are happy to create a web presence for local merchants, but they are often poorly designed and there's no standardization of them.
not your business

TechRepublic: 10 low-cost, high-value Web 2.0 strategies - 0 views

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    Innovation around Web 2.0 technologies continues to pick up steam as companies look for ways to cut spending and get more from the solutions they choose. Polly Traylor outlines some of the Web-oriented tools and strategies.
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    In combination with the first article comment it gives an insight into two different viewpoints on certain aspects in this article.
Andy Brudtkuhl

A 7 Step Web Strategy to Save Your Business - 0 views

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    Jeb makes a great case for developing a web strategy for your business - and provides a seven step strategic plan that should work for you. I'm glad he mentioned something we are always preaching - "Analytics or Tweak and Repeat". Once you implement your strategy you should always be tracking it and honing it.
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    Is your business struggling to survive in the current economic environment? Are you seeing your cash reserves dwindle as new business drys up? Even if you are doing well I have the same advice- Use the web to save and grow your business.
Andy Brudtkuhl

2009 Web Strategy Report - 0 views

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    Interesting details on a Web Strategy Survey.. Some interesting details include: - More than 60% had a web strategy that looked at least 6 months out - Only 57% of respondents can say they are confident their existing strategy is effective - Most effective strategies were planned six months in advance
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    More than 130 internet stakeholders were surveyed in December of 2008 on how they are approaching their web strategy in the upcoming year. Survey respondents represented internet professionals at corporations of all sizes, non-profit organizations and agencies.
Andy Brudtkuhl

Secrets of Web Analytics: A Podcast with Avinash Kaushik - 0 views

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    I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web. We also took some live Twitter questions as we were doing the podcast. But stop reading this and start listening to Avinash - its 25 minutes long but positively electric!
Andy Brudtkuhl

The Feedback Loop Gap - 0 views

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    More on web analytics...
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    "We have the data, we have the pretty reports. But we do not have an educated team who can take the resulting statistics and turn them into meaningful plans. The process of creating Web strategy and executing on Web tactics has gone missing."
Andy Brudtkuhl

Web Strategy Vault - 0 views

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    A list of great post from Jeremiah Owyang - THE web strategist
Andy Brudtkuhl

Turn Web Traffic Into Foot Traffic - Building a Small Business Website - 0 views

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    It continues to baffle me why any small business wouldn't use the internet as an essential sales, marketing and customer relations tool. Establishing and maintaining a web presence is incredibly cheap and easy these days. And web advertising is much more powerful than most traditional print or broadcast advertising in that it enables the business owner to engage customers in a two-way conversation and gain valuable feedback on their products and services.
Terry Leigh Britton

Open Source Web Design - Download free web design templates. - 1 views

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    Open Source web templates - sort by most downloaded often shows better ones. Edit to customize, of course.
Andy Brudtkuhl

3 Free, Useful SEO/Analytics Tools You May Not Use - 0 views

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    SEO and analytics tools you may not use - and are priced very well... FREE!
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    If you've done much publishing on the web, you're probaly already familiar with Search Engine Optimization, or SEO. However, many web workers stick with the same small handful of SEO tools. There are quite a lot of them available online for free, and testing keywords and looking at analytics across multiple tools can make a lot of sense, especially since optimizing them is an inexact science.
Mike Templeton

Ditch your website and focus on blogging in 2009 - 0 views

  • With a good blog you can embed all the outpost content you want and give life to your Web presence by focusing on what’s new and exciting
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    The days of a long-standing, static website are over. Start a blog (preferably integrated with your website) and start leveraging the power of these tools to bring fresh content and high-relevance to your website.
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    In 2009, an active blog at the centre of your Web presence says that you are ready to have an engaging conversation with your ideal guest today. As such, your blog needs to become the centre of your online Web presence, and that means it's time to prioritize your marketing efforts in the new year.
Jungle Jar

16 Website Analytical Tools - 1 views

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    All website analytical tools have their pros and cons, and many people use more than one to track their website's visitors and gather other important data. With that in mind, I've put together this list of some of the best. All of these web applications offer a free service; while some are completely free, others offer a premium account as well. There is an exception. I've included the Mint and Yahoo analytical software packages in this list due to their popularity, although they are not free.
Andy Brudtkuhl

Local Search Optimization | Internet Marketing Strategy - 0 views

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    Hyperlocal search strategy is an often underlooked market for many local businesses - especially the local service industry. If you are a plumber in Des Moines, IA and you aren't in the "local listings" when you search "des moines, ia plumber" - than the people companies listed are stealing business from you... Even if you are the #1 organic search result
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    The top web search results are buried by three local search results. If you're a local business, and you want to get traffic, you'd better get placement in that 'three box' (or in some cases, 'ten box') that shows local results. On the bright side, this version of universal search gives you yet another way to hop, skip and jump right past all the other web search results. All you need to know is how to best position your site for a local search listing.
Andy Brudtkuhl

Budgeting 2009 Web Strategy - Analytics - 0 views

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    As I mentioned last year - as well as on many posts since - analytics is a critical facet of your web strategy not only because it provides measurement, but it is one of the most valuable research tools you have at your disposal. Most people install analytics on their website and never look at the data again. There are many reasons for this. Some people don't have time and most just don't know what the data means.
Andy Brudtkuhl

14 free tools that reveal why people abandon your website - 0 views

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    14 killer tools to help you evaluate the user experience of your website.Excellent tools to help you figure out who your audience is, what they are doing, and most importantly - why they are leaving your website.
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    Here's a big problem with web design: If you want to make your website better at turning visitors into customers (or subscribers), you need to understand why most of your visitors are leaving! But those people come and go without trace! How do you know what they wanted? How do you know what would have persuaded them to take action? If you owned a real-life bricks-and-mortar store, this would be easy: You'd hear their objections. You'd be able to ask questions. You'd hear what they muttered as they headed for the door. Capturing the voice-of-the-customer is more difficult with the web, but it can be done. Here are 14 free tools to get you started!
Andy Brudtkuhl

A Website Planning Worksheet - Measuring Performance Improvements - 0 views

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    f you've ever been involved with planning website improvements, you know how hard it can be to decide what action to take. You've heard great potential lies in social media, adding product reviews to your site and search engine optimization (SEO) but which is the best to pursue? Luckily, estimating and measuring performance improvements is easy when you look at the numbers. Today, Big Picture Web brings you a special website planning worksheet that's sure to empower you to correctly select the big ticket items on your next web project.
laura marquez

How to Grow as a Web Designer | Webdesigner Depot - 0 views

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    "How to Grow as a Web Designer"
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