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Guidelines for marketing with social media aren't all that new. In 2006 five members of the digital marketing community collaborated on 16 rules for "social media optimization". Fast forward to nearly 2010 and social media has begun to take a more significant role in the marketing mix.

Earlier today we shared 5 Bing SEO Tips and how Bing is starting to generate a good amount of traffic to our websites. Compete.com says Bing is the #13 trafficked website on the web now so it's a good time to learn how to optimize your website for Bing.

The article provides a quick overview if you want to start optimizing pages for Microsoft's search engine. Especially I never used the Bing webmaster center in combination with Google's tool before.

To help protect users against malware threats, Google has built automated scanners that detect malware on websites we've indexed. Pages that are identified as dangerous by these scanners are accompanied by warnings in Google search results, and browsers such as Google Chrome, Firefox, and Safari also use our data to show similar warnings to people attempting to visit suspicious sites.

Testing your ad copy and your landing pages can significantly improve your paid search efforts. Of course, building a solid keyword base, creating an optimized account structure, and executing a well-planned bid management strategy are also crucial. However, testing allows you to understand how to optimize and improve your communication with your target audience. Conducting thorough tests on your landing pages can deepen your audience interaction and increase your conversion rate.

Advanced link building queries, for the link builders who use them extensively, remain a closely guarded secret. It's easy to understand why. For one, they want to protect a valued link source from getting flooded with link requests from the general link-seeking public. Secondly, there are some choice opportunities out there that would lose their value if the entire SEO community happened to learn about them. Another complication with discussing and sharing link building queries is that they're often tailored towards the linkable and shareable assets of a particular organization. Further, two businesses within the same vertical may have widely different linkable assets, and therefore will need to seek different link targets, which requires different queries.

The sharecount button for Facebook displays the number of times the current page has been shared on Facebook and allows visitors to share it themselves.

I bought a local night club and needed some clever marketing to bring in the business. One of the best ways to invite new customers is to hold a special event and make it a big deal. The problem is the advertising cost that can choke out your profits from overspending or going the wrong direction. The YepText reviews offered a solution to get my lounge jamming almost every night of the week.

Background checks are not only useful, they are vital to run a tight ship and know who I am dealing with. Forget the fly-by-night background check services that are going to charge you for every minor task. You want a solid company that delivers premium services such as unlimited background checks, a comprehensive address search and email addresses of people for rapid contacts. After reading many Everify reviews, it was time to investigate on my own and make an evaluation.

About web page content writing

You've got your site all set up at a nice, shiny new domain name. Chances are, though, you're losing visitors. And link authority. Why? Because typos abound, and you're not catching them. Here's how you can grab a lot of traffic that you may be missing right now, and build better link authority, too:

Great tips on how to maximize your traffic potential

If you run an ecommerce site or have clients that do so, this is a great resource for analyzing and configuring your landing pages based on the motivation of the customer.

Today I want to look at motivation from a different angle. I want you to choose a landing page that is top priority for you to optimize. For example, your most profitable product with the highest abandonment rate. I want to get you thinking about which customer motivations are most likely to match your business, your products, your typical customer and your landing page presentation.

Great overview on what a Content Strategy is and all it entails

What is Content Strategy? Content strategy plans for the creation, publication, and governance of useful, usable content. Necessarily, the content strategist must work to define not only which content will be published, but why we're publishing it in the first place. Otherwise, content strategy isn't strategy at all: it's just a glorified production line for content nobody really needs or wants. (See: your company's CMS.) Content strategy is also-surprise-a key deliverable for which the content strategist is responsible. Its development is necessarily preceded by a detailed audit and analysis of existing content-a critically important process that's often glossed over or even skipped by project teams.

Great tips from the aWeber blog on what personalization means when it comes to email marketing..

Personalization isn't a bad thing in and of itself. But when it gets misused for the sake of an extra open or click, it becomes a bad thing. It also becomes less effective over time. And it allows us to think that we're creating "personal" emails just by merging a name into the message. A truly personal email addresses the subscriber's needs, desires, fears, preferences and other aspects of their personality.

If you've read this post thus-far, you know that Target can join feedback loops (though not for Gmail) and clean its list, which it's already doing. It can also look into optimizing its HTML design for "images off." Beyond this, Target can also: 1. Become authenticated 2. Segment non-responders and market less frequently 3. Segment non-responders and attempt to re-activate them through a "win-back" email, otherwise remove them from the list

Great points on getting your emails past spam filters. Our suggestions... Don't be too flashy.. Be succinct.. Use only Opt-In Lists... And Use aWeber!

Great tips on developing an organic SEO strategy - aka the BEST SEO STRATEGY

When you set out to build your site content, keyword research and educated guesses about keyword relevance are often necessary initial steps.

Situation: You run a social media program at a corporation, and you need to measure to improve your program, but more importantly to show to your bosses that this 'new media' program is worth it's weight. Challenges: You see the immediate value of a community program but your management is unconvinced. Furthermore, the brand police and the traditional hard-liners don't like your 'open-thinking' type of revolt. There may be other challenges too: lots of activity but few people, or you simply don't know where to start. Goals Deliver a report that demonstrates the value of a social media program as well as helps you improve the program over time.

Great overview on how to measure the social media aspect of your business's web strategy...

We are always talking about building a community. It's the first thing we recommend for many reasons... This is a good overview on how to find, build, and grow your online community

In social media, who you know - or who knows you - can certainly make all the difference. That's why figuring out who to connect with and taking the time to build relationships with these people is key to leveraging the power of social media.

Great post from Michael Fruchter on getting started in Social Media... Everything from personal branding to blogging to Twitter

Getting started with social media, whether for personal or professional use, requires learning the basic fundamentals. Social media is more than just creating a blog or Twitter account. The tools are great and give us big advantages, but they are simply extensions of how we engage and participate in social media, they are not the answers. The social in social media is all about the human element. This post touches upon 40 key elements to aid your success.

I've been looking at Feed Rinse - That looks very cool. Wonder if they have an API... Could use that in a project I am working on. Thanks for the add Shey.

Good idea... One that I should practice more often, although I'd hope aWeber would take care of this for me :)

Always test your email delivery and design with outlook, because so many people use it. Here you can see Adobe never tested their email in Outlook.