"Blended solutions combine contrasting learning methods and media in order to maximise effectiveness and efficiency. The More Than approach goes a step further to ensure the blend results in application to real-world tasks and the learner is supported along the whole length of their learning journey." This site includes a portfolio of resources, case studies, and video.
A great resource on Blended Learning from a nonprofit think tank. Very USA-centric, but lots of ideas for how to create true blended learning environments.
I am designing a class that I am going to teach next year. It is going to have elements of being flipped or simply blended. In any case, I am looking into different ways in which I can assess student learning that goes on during semester, whether in the classroom or out.
measuring creativity.... "A metric that we have applied is originally based on the famous Torrance Tests of Creative Thinking (TTCT). We compared 437 ad campaigns from 90 leading brands in 10 different FMCG categories in Germany. Using an advertising creativity scale developed from communications researchers at Indiana University in 2007 we evaluated and indexed each campaign's creativity levels.
Specifically, we measured five dimensions of advertising creativity: (1) originality (was the ad original, rare, surprising, unique?); (2) flexibility (does the ad link the product to different ideas, concepts, or subjects?); (3) elaboration (does the ad contain intricate or numerous details?); (4) synthesis (does the ad blend normally unrelated objects or ideas?); and (5) artistic value (does the ad excel visually, verbally, or graphically?). "