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Stefan Wobben

Twitter responds on Iranian role - 0 views

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    Twitter has distanced itself from State Department revelations that it asked the company to delay maintenance so Iranians could continue to communicate.
Stefan Wobben

Website aesthetics - what has it got to do with usability? - 0 views

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    When asked to judge the usability and aesthetics scores of a series of ATM screens, 1 study found peoples' perceived usability scores were more closely related to the perceived aesthetics scores than the screens' actual usability. Further studies were able to replicate these results across cultures. The results imply people aren't able to distinguish usable and less usable objects, believing the aesthetically pleasing ones to be most usable.
Stefan Wobben

Google Website Optimizer Increases Conversion 591%: - 0 views

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    The thinking behind this change was that by placing the call to action within the content area, with messaging specific to the location, and including the starting fare price, the call to action would become more relevant and people would connect with it and be persuaded to book a flight.
Stefan Wobben

Iranian dissidents go online to defy the government censors - Times Online - 0 views

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    On Twitter, hundreds of updates tagged "iranelection" appeared each hour. A steady stream of photos and witness reports came from one Twitter user, persiankiwi. He sat at his computer in Tehran, as friends fed him information on the protests. "We honour and thank the people of Iran and especially the hackers," he tweeted late on Monday. "Basij [the militia] have guns - we have brains.
Alexander Kroon

Differentiating Your Design: A Visual Approach to Competitive Reviews :: UXmatters - 0 views

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    ve reviews I've outline
Stefan Wobben

Web forms design guidelines: an eyetracking study | cxpartners - 0 views

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    Users do not like to be visually distracted when filling in forms. They often want to get it done as quickly as possible. Therefore it is vital to design a clear and tidy form. Users do not mind filling in a rather long form with easy to understand and neat design than a short, visually cluttered and complicated form.
Stefan Wobben

Opportunity Costs: Remind Consumers About Savings - 0 views

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    Given that consumers who bring to mind opportunity costs become more price sensitive, manufacturers of less-expensive brands interested in increasing price sensitivity may promote their products more effectively by reminding consumers to consider the opportunity costs.
Stefan Wobben

Now Or Later? Consumer Product Evaluation Depends On Purchase Timing - 0 views

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    when people consider products for future use, "desirability" is a primary consideration. When people consider a product for immediate use, "feasibility" considerations become a priority. "For example, consumers who contemplate purchasing a new word processor for future use give great weight to quality-related features only, whereas those who consider purchasing it immediately attach importance to the feasibility of learning how to use it as well,
Stefan Wobben

Too Much Information: Process Thinking Can Lead To Difficult Choices - 0 views

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    Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase
Stefan Wobben

How to Write a Headline the David Ogilvy Way « Ad Champ - 0 views

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    Mention the product or subject in the headline and don't play coy. The headline should flag people down. "If you are selling a remedy for bladder weakness, display the words Bladder Weakness in your headline; they catch the eye of everyone who suffers form this inconvenience."
Stefan Wobben

Choice, choice, choice - 0 views

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    The harder the choice will be; and the harder the choice is, the more people make their decisions based on what choices are easiest to justify. In most cases, the easiest choice to justify is the one that favors function over form, frugality over luxury, and practicality over pleasure.
Alexander Kroon

Liefde Gaat door de Maag » 2. Pikante kip met 12 eieren - 0 views

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    berbere
Alexander Kroon

Design and innovation management management - Guiding principles of ... - 0 views

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    Morpholigical chart
Stefan Wobben

Usability Study: Men Need Speed - web usability criteria show gender differences - 0 views

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    In a recent usability survey, researchers from Southern Illinois University found that after ease of use, men prefer fast download speed to easy navigation. Women prefer ease of use, easy navigation, and accessibility. The researchers hypothesize that these different usability criteria are due to differences in how men and women use the Web.
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