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Imagine that one day you are reading an article in a magazine that describes an account that is rather worrying. In fact the article is written in such a compelling and engaging style that it arouses a strong response in your emotional feelings. On finishing the article you turn the page and see an advertisement for a product billed as "The #1 Market Leader". Could the emotions you are still experiencing from the story you have just read effect the persuasiveness of the ad you are now looking at?

What lessons can be gleaned from the Madoff case for those who want to be influential but who refuse to tumble to Mr. Madoff's ethical level in the process? Honestly informing prospects, customers, clients, superiors, or coworkers of the views of legitimate authorities and/or the choices of comparable others is a both a potent and ethical route to persuasive success. But, to maximize the effect of these two sources of influence, there is one additional aspect to consider: They will have particularly strong impact under conditions of uncertainty, when people are looking outside rather than inside themselves for answers.

Our research shows there's also an information cascade, where people infer that if a product is sold out, it must have been good and therefore a similar available product will also be desirable

Our research shows there's also an information cascade, where people infer that if a product is sold out, it must have been good and therefore a similar available product will also be desirable

Subliminal messaging is most effective when the message being conveyed is negative, according to new research funded by the Wellcome Trust.

Subliminal messaging is most effective when the message being conveyed is negative, according to new research funded by the Wellcome Trust.

For those that required attention to detail--such as proofreading a list of addresses--participants were slightly more accurate when the background was red, compared to blue or white. Blue, on the other hand, stimulated creativity.

combine this research with this research http://www.sciencedaily.com/releases/2009/01/090126112315.htm. Do rational people have more preference for color red and experiential for blue.

Since some people tend to think more rationally and others tend to think more intuitively, different people will have greater success and happiness with different activities. However, everyone is capable of thinking both ways, and sometimes just nudging yourself to think in a different direction can help you be more successful and feel more satisfied

Dr Peter Sozou suggests that individuals may have an innate tendency to care about the long-term future of their communities, over timescales much longer than an individual's lifespan. This in turn may help to explain people's wish to take action over long-term environmental problems.

At times of crisis women are more inclined to spend themselves out of misery than at stable times, a new survey suggests. Psychologists say that the recession could force more women to overspend or increase their risk of mental illness.

The harder the choice will be; and the harder the choice is, the more people make their decisions based on what choices are easiest to justify. In most cases, the easiest choice to justify is the one that favors function over form, frugality over luxury, and practicality over pleasure.

Mention the product or subject in the headline and don't play coy. The headline should flag people down. "If you are selling a remedy for bladder weakness, display the words Bladder Weakness in your headline; they catch the eye of everyone who suffers form this inconvenience."

Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase

when people consider products for future use, "desirability" is a primary consideration. When people consider a product for immediate use, "feasibility" considerations become a priority. "For example, consumers who contemplate purchasing a new word processor for future use give great weight to quality-related features only, whereas those who consider purchasing it immediately attach importance to the feasibility of learning how to use it as well,

Thank you pages typically don't receive much design or marketing attention. After all, by the time a site visitor sees a Thank You page the chase is over, right? The visitor purchased a widget, filled out the signup form, or downloaded a white paper - in other words, the web site has won, and another conversion stat has been chalked up in the company's analytics package. Success! Check out our positive ROI!

When the economist's guidance was available, choices were powerfully affected by this expert's advice. The reason was revealed in the brain activation patterns of the participants. In the presence of expert advice, the areas of the participants' brains linked to critical thinking and counterarguing flat-lined.

Nigerian banks must stop using attractive women to persuade customers to open accounts

Veltkamp's research shows that, without being aware of it, besides being motivated by influences from our surroundings, the way in which we perceive the world around us can change. Earlier research had shown that people perceive objects of worth to be larger than objects that are worthless. Veltkamp's research demonstrates that it is not so much the actual worth of the objects which is important but the motivational worth; if an object is relevant for attaining your goals then you will perceive it to be bigger than it actually is. In one of Veltkamp's experiments, glasses of water were estimated to be bigger, if the participants had not had a drink for some time.

Given that consumers who bring to mind opportunity costs become more price sensitive, manufacturers of less-expensive brands interested in increasing price sensitivity may promote their products more effectively by reminding consumers to consider the opportunity costs.

Spontaneous is characterized by words like "flamboyant", "unpredictable", "unconventional", "free-spirited", "dynamic"…greatest fear = "boredom".

The results of the study clearly showed that those people who had feelings of fear evoked prior to seeing the ads were more persuaded by messages that employed the social proof appeal compared to a scarcity appeal or a control message. However the opposite was true for those who had their feeling of romance evoked before seeing the advertisements. The people in this group were more persuaded by messages that described features that were unique and scarce.

When a digital photograph was attached to a patient's file, radiologists provided longer, more meticulous reports. And they said they felt more connected to the patients, whom they seldom meet face to face.