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n this article, we contrast the "sales cycle" and related models with the "experience cycle" model. The sales cycle model is a traditional tool in business. The sales cycle frames the producer-customer relationship from the producer's point of view and aims to funnel potential customers to a transaction. The experience cycle is a new tool, synthesizing and giving form to a broader, more holistic approach being taken by growing numbers of designers, brand experts, and marketers. The experience cycle frames the producer-customer relationship from the customer's point of view and aims to move well beyond a single transaction to establish a relationship between producer and customer and foster an on-going conversation.

What I want to develop is a web analytics maturity model encompassing the most important factors of success, basically, the Critical Success Factors of web analytics.

Much of the early work has been done tracking online behavior. The Web provides researchers with vast data sets for tracking the spread of all manner of things - news stories, ideas, videos, music, slang and popular fads - through social networks. That research has potential applications in politics, public health, online advertising and Internet commerce.