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Stefan Wobben

How to Write a Headline the David Ogilvy Way « Ad Champ - 0 views

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    Mention the product or subject in the headline and don't play coy. The headline should flag people down. "If you are selling a remedy for bladder weakness, display the words Bladder Weakness in your headline; they catch the eye of everyone who suffers form this inconvenience."
Stefan Wobben

Copywriting for the Spontaneous Buying Modality - 0 views

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    Spontaneous is characterized by words like "flamboyant", "unpredictable", "unconventional", "free-spirited", "dynamic"…greatest fear = "boredom".
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