Usabilityweb

The thinking behind this change was that by placing the call to action within the content area, with messaging specific to the location, and including the starting fare price, the call to action would become more relevant and people would connect with it and be persuaded to book a flight.

On Twitter, hundreds of updates tagged "iranelection" appeared each hour. A steady stream of photos and witness reports came from one Twitter user, persiankiwi. He sat at his computer in Tehran, as friends fed him information on the protests. "We honour and thank the people of Iran and especially the hackers," he tweeted late on Monday. "Basij [the militia] have guns - we have brains.

As mainstream media outlets struggled to contend with the enormity of the terrorist attacks in Mumbai, citizen journalists were already on the scene filing a constant stream of reports and images from the ground.

With a marketing person, 90 percent of the time is spent trying to do everything to shape the buying decision," said Earl Powell, director of the Design Management Institute, a forum for industrial designers and the businesses that use them. Designers are "more committed to the user experience. That experiential component has an emotional resonance: It sticks

What is fundamentally different about the recession, except for the ones we had in the 1930s, is that we're putting bookmarks in our brains. When icons that we defined as stable, like Lehman Brothers, fall apart, you are suddenly questioning everything around you. So consumers now, if things start to get better, will not run into the stores and start consuming like there had never been a recession. That will not happen. At the end of the day, consumers will want something practical that will enhance their lives in concrete ways. And that's really a fundamental change from the past, right?

Given that consumers who bring to mind opportunity costs become more price sensitive, manufacturers of less-expensive brands interested in increasing price sensitivity may promote their products more effectively by reminding consumers to consider the opportunity costs.

when people consider products for future use, "desirability" is a primary consideration. When people consider a product for immediate use, "feasibility" considerations become a priority. "For example, consumers who contemplate purchasing a new word processor for future use give great weight to quality-related features only, whereas those who consider purchasing it immediately attach importance to the feasibility of learning how to use it as well,

Choosing among products can be more difficult if you tend to think more about the process of using an item rather than the outcome of the purchase

Mention the product or subject in the headline and don't play coy. The headline should flag people down. "If you are selling a remedy for bladder weakness, display the words Bladder Weakness in your headline; they catch the eye of everyone who suffers form this inconvenience."

The harder the choice will be; and the harder the choice is, the more people make their decisions based on what choices are easiest to justify. In most cases, the easiest choice to justify is the one that favors function over form, frugality over luxury, and practicality over pleasure.

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Morpholigical chart

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Users do not like to be visually distracted when filling in forms. They often want to get it done as quickly as possible. Therefore it is vital to design a clear and tidy form. Users do not mind filling in a rather long form with easy to understand and neat design than a short, visually cluttered and complicated form.

Design a pipeline system where the best ideas rise quickly to the top and form the burnt sugar crust your team is going to crack through. You want to taste the sweet stuff underneath. So be ruthless! Let all of the other ideas-even the decent ones-fall away. Be flexible and take comfort: what might seem as wasted energy goes right back into your system as learned experience and improves the new ideas piping in.