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Social media plays an important role in the B2B decision-making process. Use this Social Media Tactical Plan to help you create tactical objectives in order to accomplish the following social media goals: Increase inbound leads at a low cost Expand reach of thought leadership content Engage and excite influencers Better understand, identify, and engage potential buyers Improve customer service and satisfaction Enhance outbound campaign program effectiveness

Yes, you read that right. The Washington Post Company just announced that it has reached an agreement to sell the Washington Post newspaper to Amazon founder and CEO Jeff Bezos for $250 million.

Brandon, like many blue-collar millennials, is stuck on a journey to adulthood with no end in sight. His own parents, who had just high-school degrees, were married, steadily employed at the college, and homeowners well before they reached his age. But working-class kids today are growing up in a world where taken-for-granted pathways to adulthood are quickly eroding. Since the 1970s, stable blue-collar jobs have rapidly disappeared, taking family wages, pensions, and employer-subsidized health insurance along with them. Unlike their parents and grandparents, who followed a well-worn path from school to the assembly line-and from courtship to marriage to childbearing-men and women today live at home longer, spend more time in school, change jobs more frequently, and start families later.

"Louis C.K.'s daughters won't be getting cell phones anytime soon, because the famous dad/funnyman explains as only he can, phones take away his kids' ability to just feel sadness. It's a valid point; when was the last time you were able to sit idly doing nothing without reaching for your iPhone to check Twitter or something? Louis says smartphones distract us from the sadness and despair that we're all meant to feel sometimes. Sigh. Maybe it's too early in the day for existential dread, but at least his delivery is perfect."

"People relate to social media in different ways and this post outlines the top 10 categories of personality styles of social media users. Understanding this will certainly make your job easier as you start to uncover the best ways to reach people by understanding their social personality."

"A new version of Foursquare began to roll out this fall, offering the kind of "passive notifications" Crowley had always dreamed of, and last week, with the release of a new app for iPhone and iPad, it reached out to an even wider audience. "

"Pathway tuition, which varies by area, is set by local LDS authorities to make it an "affordable stretch," Griffith said. In Mexico, students pay $35 per credit hour, while students in Ghana pay $20. The cost can be kept so low because Pathway is a branch of online education at BYU-I, which is self-sustaining, says Griffith. It's also because buildings used for Pathway are already owned by The Church of Jesus Christ of Latter-day Saints, professors are already employed by BYU-I, senior mentor couples serve unpaid and no marketing is needed thanks to word-of-mouth and ecclesiastical leader referrals. "Part of the blessing of this program is it's not about the church or BYU-Idaho making money … it's about providing an education," Griffith said."

"The artist's latest innovation has the potential to extend his reach even further. It's a spray-paint-wielding drone."

"Vi Hart is back at it again. Hart has a knack for demystifying complex concepts with her visually-rich mathematical videos. She has previously tackled Stravinsky and Schoenberg's 12-Tone Compositions and the Space-Time Continuum. This week, she's taking on the concept of Net Neutrality. The FCC will soon consider whether it wants to end the era of net neutrality and the open web - something that could have far-reaching consequences for you. The web keeps getting more and more corporatized (even by companies that claim to support net neutrality). And by killing net neutrality, the FCC can officially ensure that big corporations run the show."

"leaders from Delaware's education, nonprofit and business communities released a new statewide plan for its public school system. The blueprint, called Student Success 2025, included personalized learning as one of the key strategies."

The intersection of copyright and the scale and delivery of MOOCs highlights the enduring tensions between academic freedom, institutional autonomy, and copyright law in higher education. To gain insight into the copyright concerns of MOOC stakeholders, EDUCAUSE talked with CIOs, university general counsel, provosts, copyright experts, and other higher education associations. The consensus opinion was that intellectual property questions for MOOC content merit wide discussion because they affect multiple stakeholders and potentially carry significant consequences. Each MOOC provider, for example, establishes a proprietary claim on material included in its courses, licenses to the user the terms of access and use of that material, and establishes its ownership claim of user-generated content. This conflicts with the common institutional policy approach that grants rights to faculty who develop a course. Fair-use exceptions to traditional copyright protection face challenges as well, given a MOOC's potential for global reach. Nonetheless, fair use and MOOCs are not mutually exclusive ideas. MOOCs remain an experiment. Initiating discussions with a wide range of campus stakeholders will ensure clarity of purpose and a common understanding of copyright issues in a MOOC environment.

"Why this insistent emphasis on choices and filtering now? It's obvious: when everything is available, within reach, accessible, the problem becomes not one of scarcity but of abundance. Where to find, amid the glut, what is right for you? How to separate the music from the noise?"

Completion rates and grades were worse than for those who took traditional campus-style classes. And the students who did best weren't the underserved students San Jose most wanted to reach. It wasn't really proving to be cheaper, either, says Peter Hadreas, the chairman of San Jose State's philosophy department.

"When I first began tweeting, I came up with the following "formula" to help guide my work. Identify>Engage>Leverage This approach was (as it is today) pretty simple. If I could find the people I was interested in following, I could engage with them (e.g., retweet their posts, promote their blogs, share their professional achievements, etc.) and then "leverage" these connections; this "leveraging" process would include followers responding to my "Questions of the Week," retweeting my posts, and/or reaching out to me directly referencing my handle in their tweets.) The challenge, of course, is actually finding these "influencers" and in this post I'll share some research approaches that have worked for me."

See last paragraph in the "look insdie" paragraph -- it discusses the need to share ideas not horde them, that ideas want to connect and reach out

"She said that Gartner foresess "strong growth" in wearables this year, with smartwatches, fitness bands and other trackers selling nearly 70 million units - up 38 percent from 2014. She added, "While the wearables market is currently a relatively low penetrated market, it has the opportunity to grow in double digits in the long term." Accordingly, Gartner forecasts sales of wearables to reach 514 million units in 2020. "

"From peppy life lessons on Facebook, to fitness freaks showing off their hard-earned results on Instagram, we have reached peak inspiration overload. And the people are revolting in protest."

"avid Allen, the author of the international bestselling productivity bible, Getting Things Done, has been teaching people how to reach higher levels of cognitive thinking for almost two decades. Like Eastern mindfulness, his solution is simple but challenging to fully implement. Clear your mind. Yes, that's it."

"The number of distance education students grew by 5.6% from Fall 2015 to Fall 2016 to reach 6,359,121 who are taking at least one distance course, representing 31.6% of all students."

"Gamification awakens the same human instincts that drive people to compete in sports and other fun activities. These elements include: desire for competition, recognition, achievement, status and altruism"