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"When I first began tweeting, I came up with the following "formula" to help guide my work. Identify>Engage>Leverage This approach was (as it is today) pretty simple. If I could find the people I was interested in following, I could engage with them (e.g., retweet their posts, promote their blogs, share their professional achievements, etc.) and then "leverage" these connections; this "leveraging" process would include followers responding to my "Questions of the Week," retweeting my posts, and/or reaching out to me directly referencing my handle in their tweets.) The challenge, of course, is actually finding these "influencers" and in this post I'll share some research approaches that have worked for me."