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This article talks about the new electronic Kindle and how Oprah "boosts" it on her show. She talked about how much she loved the gadget and had a representative from Amazon come and talk about it. This article will be useful to me because it shows her diverse ways in which she promotes reading. She has been very succesful with her book club and encouraging people to read the books she has found and now she promotes the Kindle as well. Oprah will prove to be powerful in this area pertaining to reading as well. She is all about encouraging America to love reading.