The Convenience Food Market in Great Britain: Convenience Food Lifestle (CFL) Segments - 0 views
-
M Trompak on 19 Mar 09Buckley's investigation of consumer choices regarding convenience foods was conducted in Great Britain in 2002. His study included grocery store customers completing a questionnaire that consisted of quantitative response options. The results of this research help the food industry understand the reasons why people make choices for convenience foods. Interestingly, an increase in overall salaries of people in Great Britain have led to more people dining out. The main reason for people choosing convenience foods over healthy foods was found to be a combination of time saving tactics when purchasing foods in the grocery store.